Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Create a content plan. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations.

Local 36

Local Government Banking Policies 36

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. We assigned an intern to her to make sure she ate, to take notes, to answer her phone, to take messages. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC. Bottom line?

How To 104

How To Fashion Banking Industry 104

Sword and the Script

MARCH 17, 2020

Banks and utilities that are closing or limiting services are good examples. It’s worth brainstorming internally and examining if and when customers really need to hear from your company at this moment in time. The worst-case scenario for crisis communicators in a technology company is compounding circumstances.

B2B 80

B2B Crisis Communications Crisis Software 80

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Trends in advanced safety systems and more efficient equipment technology. In my current position, I have a mix of operational and strategic responsibilities. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

DECEMBER 21, 2012

I was cutting my teeth as a Public Affairs Intern for the U.S. The suspicion with which it was greeted brought back memories of the debut of each of the technological wonders that I’ve experienced. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Waxing UnLyrical

JANUARY 12, 2012

After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. Yes, I was alive and kicking when the fax machine altered the way in which we communicated!

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Marketing and corporate communications will overlap. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

MARCH 25, 2016

But what my first Mac taught me, which was life-changing in the sense that I internalized what I’d always known theoretically, was two-fold: Great products can be functional and beautiful. Do you remember a specific moment when technology changed your life? And there are still a lot of MS products I use, like PowerPoint, etc.

Training 40

Training Banking Software Web 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 150

Employee Communications Storytelling Corporate 150

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

JULY 5, 2016

So obviously, advances in technology have opened up new and different ways to reach potential customers for our clients and to create marketing materials for them. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.

Software 176

Software SEO Company Tools 176

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

SEPTEMBER 22, 2017

International IABC. I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. Easy for agency and corporate folks to go when the mothership is paying. PRSA National. Social Media Marketing World.

Conference 60

Conference Industry Hotels Local 60

Waxing UnLyrical

MARCH 4, 2016

We’ve heard countless times how discrimination against women in technology is alive and well. Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. Gini Dietrich recently wrote about encountering the glass ceiling in her own hometown.

Training 42

Training Banking Travel Internal 42

Waxing UnLyrical

MARCH 4, 2016

We’ve heard countless times how discrimination against women in technology is alive and well. Next week we’ll mark International Women’s Day, which is as good a time as any for me to remind my colleagues to stand our ground. Gini Dietrich recently wrote about encountering the glass ceiling in her own hometown.

Training 0

Training Banking Travel Internal 0

Stern + Associates

DECEMBER 6, 2022

Pulitzer Prize-winning author and Vice Chairman of S&P Global Daniel Yergin , the world’s preeminent authority on energy, geopolitics and the global economy , explores how great changes in international politics, technology and the environment will reshape the world and drive us into the future.

Energy 62

Energy Government Policies Leadership 62

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Bylined Bloggers Suggest You Have a Broad Bank of Talent. Let me count the ways….

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Use technology well. Element #3: Content. … and so much more.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Rethinking internal and external comms.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52