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Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.

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How corporate IT is actually killing employee communications

Communications Conversations

But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. . * Because employees don’t discriminate.

Employee 157
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Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. Reputation management is no easy feat for any company. Need some convincing?

Employee 150
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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Marketing and corporate communications will overlap.

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The corporate blog makes a major comeback in 2020

Communications Conversations

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But then a funny thing happened.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution.

Banking 212
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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. Social good works in your favor.

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