Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Spec out your slice of the Facebook B2B audience and target it directly. a) Reaching B2B decision makers on Facebook with detailed targeting. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. The B2B marketing struggle comes full circle in production.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 131

Case Study Study Brand Branding 131

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. But the real opportunity for PR and marketers may be voice storytelling. Alexa, will technology change the public relations industry? It already has, of course.

Google 186

Google Technology Course Creativity 186

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Even B2B content can be compelling. Everything Is Measurable in PR.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings.

Video 149

Video Case Study Agriculture B2B 149

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Strategy 62

Strategy Marketing SEO B2C 62

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business.

Agency 195

Agency Strategy Communications How To 195

Onclusive

MAY 10, 2017

Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. Data-driven PR measurement to this degree of granularity is still a new concept to many PR professionals, but the industry as a whole recognizes how important it is to be able to correlate PR activities to business impact.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

OCTOBER 9, 2019

A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. ” But relatively little B2B content talks to buyers like they’re human being. The empathy marketing problem. Start with a problem you suspect is affecting your customer.

Marketing 108

Marketing How To B2B Exercises 108

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Social Media B2B. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

OCTOBER 14, 2017

This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML].

Corporate 64

Corporate Storytelling B2B Facebook 64

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . My B2B clients are more open to sponsored content. PR grows more in demand. Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Tools 125

Tools Analytics Software B2C 125

Prohibition

DECEMBER 13, 2022

At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. For more interesting articles from us check out these posts: What online campaigns can teach us about measurement and ROI. The importance of storytelling in PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 122

B2B Marketing Survey Software 122

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. 2) What hasn’t changed about marketing? Webinars became a big thing.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

JUNE 21, 2016

Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. According to Content Marketing Institute’s 2016 content marketing benchmarks, 82% of B2C and 79% of B2B marketers use video as a tactic. “If

Content Marketing 73

Content Marketing Video Trends Marketing 73

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 198

Writing Communications Marketing B2B 198

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45