Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

JANUARY 3, 2019

A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. 5 Actionable Ways to Apply B2B Content Marketing Trends in 2019. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

JULY 9, 2020

As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level. Templates range from social media posts to marketing collateral to infographics (and tons in between). This helps to check your content quality and optimize it in real-time.

Google 90

Google SEO Trends Content Marketing 90

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CEO of Likeable Local. Author, speaker & consultant for B2B content marketing, social media, PR & search.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Media Relations 50

Media Relations Social Media Media Real Estate 50