ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. Dislikes: Pokemon Go. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

DECEMBER 5, 2017

When the authors first started floating this idea more than 18 months before publishing the book, I was examined it from the pragmatic B2B marketing trenches. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). This isn’t a reflexive reaction either.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. If you want breaking industry news instantaneously, he’s the one to follow. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in.

Survey 60

Survey Enterprise Radio Print 60

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. I think this video speaks for the impact it had on attendees. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

PR 20/20

OCTOBER 12, 2017

They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. As soon as the race was over, they quickly printed the results on the Heidelberg and distributed the magazines to attendees as they were leaving the race — an astounding feat done in almost record time.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 5) Clowning around at Walter Reed.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Waxing UnLyrical

JUNE 2, 2011

C: Local and national media. I personally feel getting local media from micro-news sites, bloggers, to daily and weekly print, is different than getting attention from monthly national periodicals and TV (even local TV). There’s a big difference in handling the two. What do you need for both?

How To 76

How To Pitching Local Interviews 76

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

MAY 23, 2018

Consider whom you’re pitching (an editor at a major national publication likely has less time for phone calls than a local reporter, for instance) and how strong your pitch is for that particular person and publication. If you have a story you know a local editor won’t want to miss, try a call. Are you pitching a print publication?

Pitching 82

Pitching Print Journalism Local 82

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Nice @ginidietrich – [link] pic.twitter.com/5alp0uLDPm.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. LinkedIn - LinkedIn is a powerhouse for B2B marketing. Did you know 80 percent of leads sourced through social media for B2B marketers come from LinkedIn?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

.” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Weather may sound boring, but it’s actually a rich story idea with high local relevance. We do an annual Halloween PR blog post that’s always well-received. Lead with the weather. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Studies suggest that especially in B2B, upwards of 70% of content goes unused. The audience is divided among the many media choices.

Content Marketing 60

Content Marketing Publicity Marketing Television 60