ImPRessions - Crenshaw Communications

AUGUST 25, 2021

One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients. It wasn’t until I started interning that I realized the world of public relations isn’t made up of only social media gurus and celebrity publicists. Internships bring networking benefits .

Internal 398

Internal International B2B Construction 398

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. PR people are being asked to go beyond mass media, even beyond what you might reasonably call PR to do something many would consider anathema: sell stuff. That was written in 2017, but the practice continues to grow.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

JULY 28, 2021

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The Drum Awards is a globally recognized awards program that celebrates best practices, the best companies and the best people across every aspect of modern marketing. The Drum Awards for Social Media.

Reddit 85

Reddit B2B Local LinkedIn 85

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 174

Survey Marketing B2B Study 174

Prohibition

OCTOBER 12, 2023

From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand. Here we’ve looked at practical ways that you can make the most of it to boost your brand’s visibility and foster a loyal community of consumers.

How To 62

How To Guidelines Social Media B2C 62

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Our Ultimate List of the Best PR Tools for 2018. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. To deliver the best possible self-recorded presentation, speakers should adhere to a few fundamentals to maximize production value.

Conference 310

Conference Trade Shows Technology Video 310

Reputation Us

AUGUST 5, 2014

For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

FEBRUARY 9, 2021

An agency can help your business by bringing in useful connections, leveraging best practices, generating fresh ideas and capturing the ‘bigger picture’—an objective perspective of your brand and your industry, which can be challenging for an in-house team. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

FEBRUARY 12, 2022

Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. Government and media feed cycle of division and disinformation for votes and clicks,’ the report notes underscoring the big theme of this year’s report: ‘The cycle of distrust.’”. Candor makes content powerful.

B2B 112

B2B Government Ethics Survey 112

Critical Mention

MAY 17, 2019

So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019. If you work in marketing, you probably understand that the majority of B2B customers do at least some of their buying research online, so optimizing your site for SEO is imperative for visitors. SCHEDULE A DEMO.

B2B 113

B2B Marketing SEO Mobile 113

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Leverage Social Media. Sharing your messaging has never been easier than with social media campaigns.

Company 98

Company Communications Case Study Engineering 98

Onclusive

AUGUST 28, 2019

Marketers have been talking about paid, owned and earned media channels for over a decade now. Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). Extend the shelf-life of PR. It’s cost efficient.

Media 240

Media LinkedIn Retail Consumer 240

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Need an extra pair of hands?

Analysis 142

Analysis Tools Software SMB 142

Prohibition

NOVEMBER 17, 2023

Here we’ll explores the power of ensuring your content is visually engaging, in a vast digital landscape – as well as best practice for making your feeds stand-out and scroll-worthy! In social media, the first impression is often a visual one so make it count!

Social Media 62

Social Media Media B2C Instagram 62

Contently - Strategy

MARCH 2, 2023

TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. That said, the ROI on Reels is not automatic.

Brand 92

Brand Branding Instagram Video 92

PRSay

JULY 18, 2022

As a CCO/CMO, what best practices are you seeing globally with your teams? Sharing best practices among the teams was one driving element. Can you describe an example where local practice and need for nuance might trump how things are done globally? How much flexibility do you give local teams?

Local 94

Local Internal International Crisis 94

Communications Conversations

NOVEMBER 10, 2021

Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. I’ve had some direct experience with promoted posts the last few years, so I thought I’d share some best practices and tips that have worked for me. That’s not a ton.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

Comparison 62

Comparison Video B2C Case Study 62

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed!

Instagram 62

Instagram Social Media Tools Media 62

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 102

B2B Twitter Brand Branding 102

Critical Mention

JUNE 19, 2019

And although forty-two percent of B2B marketers say they’re effective at content marketing, recent research from the Content Marketing Institute found that over 80% of B2B marketers say they have a content marketing strategy, but only one third have it documented. Figure out your best content channels. Set your budget.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. Social activism.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Prohibition

JULY 19, 2022

We’ve been keeping our eye out for some exciting, stand-out campaigns over the last couple of months, and have compiled a round-up of those that have caught both our, and the UK medias, attention. It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris Gymshark’s ‘Deload’ Barber Shop.

Social Media 110

Social Media Media B2C Creativity 110

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids. Content marketing isn’t just for business-to-business (B2B) marketers.

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

Media ghosting. Mounting any kind of media event is tantamount to planning a small wedding. But for the PR team, media attendance is a critical barometer of success. We manage thought leadership panels for B2B clients, and the best industry panels are well-attended, promoted, and covered by key media – but only if they show up!

B2B 159

B2B Interviews Enterprise Report 159

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look! Brilliant campaign!

Social Media 118

Social Media Fashion Media Travel 118

ImPRessions - Crenshaw Communications

MAY 17, 2016

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. Paid media and direct marketing are powerful ways of communicating brand benefits. Reputation. Recognition.

Brand 195

Brand Branding Marketing Advertising 195

Critical Mention

MAY 17, 2019

So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019. If you work in marketing, you probably understand that the majority of B2B customers do at least some of their buying research online, so optimizing your site for SEO is imperative for visitors. SCHEDULE A DEMO.

B2B 68

B2B Marketing SEO Mobile 68

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Say for example your company always exhibits at a major B2B services conference in May. Welcome to the content calendar. Planning in Advance Maximizes Opportunities.

How To 0

How To Content Marketing Conference Analytics 0