Sword and the Script

FEBRUARY 20, 2024

ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

MAY 2, 2023

Meanwhile, most pitches go out on Tuesdays but about one in five (22.55%) journalists responded on Thursdays. Content picks LinkedIn is making over 100 AI courses free through June 15, 2023, according to a public post by a company salesperson on the platform. The list includes this blog – thanks, folks!

Pitching 122

Pitching Study Technology Report 122

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog!

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

FEBRUARY 15, 2022

One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee. One of the reasons the game took off is that it encouraged people to share their scores each day. What marketer doesn’t want to know what B2B content costs?

Company 95

Company Marketing B2B Software 95

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. Just the other day I was reading an article that was built on a premise supported by a study it cited. How could this happen on a company blog? When everyone is accountable, no one is accountable. Give our services a try.

Blogging 95

Blogging Company Journalism Study 95

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Industry awards exist for every vertical and niche, so choosing the right one is no simple task. That’s not as challenging as one might assume. Most importantly, awards represent a third-party endorsement.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

PRSay

JUNE 27, 2019

According e-newsletter usability studies conducted by Nielsen Norman Group’s (NNG), people spend just 51 seconds, on average, with an email newsletter after opening it. Tiny screens: More than 50 percent of your audience members now read your e-newsletters on their smartphones. People read about 200 words per minute.

Web 164

Web Writing Study Training 164

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

MAY 31, 2016

But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Do blog with a purpose. Do follow some basic blogging rules.

Blogging 120

Blogging Creativity B2B Writing 120

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. But the most interesting thing for me, a PR professional, was the one thing that was MIA.

B2B 120

B2B Media Relations Media Social Media 120

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. One of the most prominent obstacles is obscurity.

B2B 52

B2B Strategy eBook Small Business 52

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

MAY 11, 2019

On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here. No one will read it. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

SEPTEMBER 30, 2023

Here we’ll explore what exactly UGC is, unravelling the confusion around the difference between influencer partnerships and UGC creators, as well as the benefits that sharing UGC can have on your brand. Like this blog? Why not read another to boost your brand’s potential? It’s about real people and real experiences.

B2C 62

B2C Video Social Media B2B 62

Sword and the Script

JANUARY 19, 2021

It was an interesting job, particularly from a B2B tech PR perspective. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME. Did you know? Check out our services.]. Identifying backlinks.

Technology 167

Technology Publicity Software Pitching 167

Flack's Revenge

OCTOBER 27, 2021

So what do you do, if you are in enterprise tech or some gorpy B2B space? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Communications Conversations

FEBRUARY 21, 2020

I’m a sucker–I’ll read them almost every time, no matter the profession or person! So, I pulled a random day out to give you a glimpse at one 24-hour period! Wake up; walk dog; eat breakfast; get one kid to school. .: Wake up; walk dog; eat breakfast; get one kid to school. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. Of course, I was fishing for the names of blogs and publications that the decision-makers frequent.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. Aside from a few narrow experiments, I haven’t seen any thorough studies examining the effects of datelines on search traffic. The sampling is clearly not random.

Blogging 117

Blogging Survey Google Engineering 117

Bianchi Biz Blog

FEBRUARY 18, 2021

That’s a lot of content – and reading – for our profession, which accounts for about 275,000 jobs in the U.S. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis.

Resources 117

Resources Publicity Reddit Interviews 117

Barokas

MAY 31, 2019

In marketing, generating content is a lot like running on a hamster wheel. No matter how fast you go, how long you keep at it or how beautiful your stride, the wheel keeps right on spinning. Content must be on-brand and consistent, without being overtly promotional or repetitive. Image by Ivana Kohoutová from Pixabay.

Case Study 100

Case Study B2B Resources Web 100

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Comment : It’s a very difficult time to be a reporter, but I sense reporters might be harder on themselves than the general public. 4) Emphasis on professional journalism. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Sword and the Script

NOVEMBER 22, 2022

While the percentage volume has shifted some, I wouldn’t dwell on it. Earned media attribution can tell you if someone takes an action on your company’s website after reading an article about your company on a third-party site. It’s interesting that one in five (19%) cite sales as a measure of PR.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. These three studies polled 3,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post.

Survey 169

Survey Media Relations Pitching Media 169

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. Is media relations dead?

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. One other point that stood out to me: 31% of respondents say their communications budgets range between $50,000 and $500,000.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

FEBRUARY 23, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. A website must earn links to be in the “consideration set” for what Google might consider placing on page one of it’s search engine results page (SERP). Search traffic to Forbes plummets by one-third.

SEO 129

SEO Engineering Google Study 129

Sword and the Script

AUGUST 17, 2019

One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. As it is on the occasional Saturday, I pick three links that are worthy of your time, wrap them in a discussion, and present them here for your perusal. 1) Earned and branded media drive awareness and trust in B2B.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. Not even one. Don’t burn any bridges.

Publicity 120

Publicity B2B Fashion Sports 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Do your research.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

MAY 21, 2019

She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: We’re all consumers.

B2B 79

B2B Social Media Company Marketing 79