Deirdre Breakenridge

OCTOBER 13, 2017

ET for a discussion with Author Deirdre Breakenridge (@dbreakenridge) about her new book, Answers for Modern Communicators, A Guide to Effective Business Communication. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m. About Spin Sucks.

Communications 208

Communications Community Blogging Industry 208

Deirdre Breakenridge

DECEMBER 13, 2017

He’s also the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. Started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.

How To 177

How To Education Community Twitter 177

Deirdre Breakenridge

JULY 3, 2018

Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the University of Louisville. ET to discuss social media and getting into the strategic communications mindset. About Spin Sucks.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

JANUARY 25, 2018

Our February #PRStudChat special guest and co-host, Julia McCoy, ( @JuliaEMcCoy ) author of Practical Content Strategy and Marketing, and the founder of Express Writers will lead a discussion to help PR students, professionals and educators understand how content plays a big part of their PR practice. About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Onclusive

JANUARY 10, 2018

Gini Dietrich, CEO, Arment Dietrich and founder and author, Spin Sucks: “It’s difficult to say this is a prediction because it’s a necessity, but communicators continue to get better and better at PR metrics , which will continue in 2018.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Watch Gini Dietrich’s free on-demand webinar today! A piece of content is only as good as the strategy behind it.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Cision

JULY 1, 2016

We recently chatted with Gini Dietrich, founder and CEO of Arment Dietrich , to learn more about the importance and benefits of implementing the PESO (paid, earned, shared and owned) model. The PESO model creates an opportunity to become an authority on a subject, topic or industry.

Social Media 174

Social Media Engineering Brand Branding 174

Bianchi Biz Blog

NOVEMBER 9, 2020

Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Rock the Status Quo

MARCH 9, 2015

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. Gini Dietrich is CEO of Arment Dietrich and author of Spin Sucks. Ask Gini Dietrich.

SEO 100

SEO Web Education Digital PR 100

Critical Mention

AUGUST 5, 2018

He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. Gini Dietrich. Gini Dietrich is the founder and CEO of Arment Dietrich. Peter Shankman is a well-known entrepreneur and author. Bill Stoller. publicityguru. ginidietrich. Peter Shankman. petershankman.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

NOVEMBER 9, 2018

Gini Dietrich, founder of Arment Dietrich, an integrated marketing communications firm, authors many of Spin Suck’s blogs along with an array of guest bloggers. Spin Sucks. It’s a fantastic resource for both professional development and students just entering the field.

Blogging 61

Blogging Resources Internal International 61

Sword and the Script

JANUARY 3, 2023

Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 98

Interviews Publicity Technology Social Media 98

Waxing UnLyrical

APRIL 12, 2018

Guest Post by Gini Dietrich. It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. Image via Gini Dietrich, Used with permission.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Shift Communications

MARCH 6, 2015

CC Chapman : Entrepreneur, Author, Blogger, Speaker; Founder of Never Enough Days humanitarian consultancy. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. Mitch Joel : President of mirum , Founding Partner of Distort Entertainment and Author of “ Ctrl Alt Delete ”.

eBook 60

eBook Marketing Interviews Big Data 60

Cision

DECEMBER 3, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

PRSay

JANUARY 19, 2017

Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Pitching 60

Pitching Newspapers Writing Social Media 60

Beyond PR

MAY 11, 2017

About Gini Dietrich. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR.

How To 45

How To Publicity Social Media Video 45

Cision

SEPTEMBER 17, 2015

Gini Dietrich , founder and CEO of Arment Dietrich and author of PR and marketing blog Spin Sucks , moderated the conversation and later, guests enjoyed cocktails, snacks and networking on the Prudential Plaza rooftop overlooking Millennium Park.

Pitching 120

Pitching Report Insurance Insurance 120

Beyond PR

APRIL 11, 2017

About Gini Dietrich. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR.

Survey 45

Survey Resources Data Report 45

Waxing UnLyrical

AUGUST 22, 2016

I am also the founder of NutsPR , and client service manager for Spin Sucks and Arment Dietrich. I take my daily dose of inspiration from Gini Dietrich , CEO and Founder of Spin Sucks and Arment Dietrich. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

LinkedIn 40

LinkedIn Banking Energy Facebook 40

Waxing UnLyrical

MARCH 2, 2011

Guest post by Gini Dietrich. They called him a PR disaster and printed his emails to Leena Rao , the “extremely sweet and mild-mannered colleague&# of author Robin Wauters. Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., Actually, a stab is putting it mildly.

Print 74

Print Writing Social Media Blogging 74

Waxing UnLyrical

FEBRUARY 13, 2017

You may know, or know of, Corina Manea , chief community officer at Arment Dietrich, and who leads student relations for Spin Sucks. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Corina is also the founder of NutsPR and a well-known social media strategist in her own right.

Course 67

Course Training Banking Community 67

Waxing UnLyrical

MARCH 11, 2016

Our guests will be … drum roll please … Gini Dietrich , CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag ; Jason Falls , SVP of Elasticity (though Jason really needs no introduction!)

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

NOVEMBER 21, 2016

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

FEBRUARY 23, 2011

Networking and a panel discussion featuring those who recruit and hire PR pros, including Karen Bloom of Bloom, Gross & Associates , at the Arment Dietrich offices, 5-7 pm. RSVP at the bottom of the post; Gini Dietrich is your Chicago champion as well. Also, she is very cool, so you should go to meet her, if nothing else.

Meeting 101

Meeting Facebook Local Groups 101

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Sword and the Script

DECEMBER 26, 2023

Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7. This has been the catalyst for many to finally have a seat at the table, and that will continue as business leaders evolve to stand up for their values.” ~ Gini Dietrich , CEO + Founder Arment Dietrich + Spin Sucks 23.

Writing 190

Writing Communications Marketing B2B 190

Marketwired

FEBRUARY 16, 2016

Corina Manea is a PR professional, social media strategist, founder of NutsPR and client service manager for Arment Dietrich and SpinSucks. He’s a former film and TV writer and author of two books of fiction. Be different, but live to the brand promise: Gini Dietrich . Don’t settle for normal: Michael Smart.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

DECEMBER 13, 2016

Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

How To 60

How To Survey Film Infographics 60

PRSay

JUNE 7, 2016

Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR. How you approach your virtual relationship will be an undeniable factor in the success of your team.

Meeting 60

Meeting Employee Exercises Google 60

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. He's also a world-leading web strategist, content marketer, author, and speaker. 5: Benjamin Hardy (Greenville, South Carolina, US)​ Author Ben Hardy has written some of the best tip-based blogs on productivity I've ever read.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Gini Dietrich , Jeff Domansky. By publishing, we become authors (ie people perceived as having authority). An example of a hero of free authority: Jimmy Wales of Wikipedia.” Author of 27 Blogging from Paradise books. ” #10: Gini Dietrich (Chicago). Judy Gombita , Scott Guthrie. Doug Kessler.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Gini Dietrich, Spin Sucks – PR pros must embrace the PESO model. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. The owner is Arment Dietrich , an integrated marketing communications firm. Gini Dietrich, Arment Dietrich.

How To 60

How To Software System Employee 60

Cision

MAY 5, 2015

Up first is Gini Dietrich , founder and CEO of integrated marketing communications firm Arment Dietrich and author of Spin Sucks. While some may see that as daunting, many have relished the new opportunities it presents and innovated methods for connecting with our target audiences.

Pinterest 120

Pinterest Software Social Media Trends 120

Cision

MAY 21, 2015

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch. Author of “Think Like a Rockstar” explores marketing topics. 23) Gini Dietrich , Joseph Thornley , Martin Waxman.

Social Media 120

Social Media Marketing Pinterest Media 120