Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? The Inside Story on How to Spy on Competitors (& Innovators).

How To 198

How To Real Estate Web Case Study 198

PR 20/20

OCTOBER 19, 2021

And yes, I have started posting TikToks of the week on our team’s Slack channel because I need everyone to understand how truly life-changing this app is*. *I I know “life-changing” may seem a little dramatic, but this app has taught me more than almost any class in school. *I I am fully aware of how Gen-Z this makes me sound.

Video 52

Video Instagram YouTube Creativity 52

Mindful Marketing

NOVEMBER 6, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A name change is seldom a small thing. It’s especially significant when one of the world’s most valuable companies decides to rebrand. So, what exactly is the metaverse?

Facebook 73

Facebook Google Privacy Tools 73

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JANUARY 1, 2019

And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. For reference, here’s a list of PR technology companies I’m watching. Vendors that are interested in getting involved should read this page. Here’s a link to the survey. This is your monthly summary of all the news out of the PR technology community.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The OnePitch feature also provides a “Recommendation Score which takes into consideration how relevant the journalist’s articles are to your history of pitches” and an “Activity Score to know how frequently the journalist publishes articles.”.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? The truth is I haven’t looked at a current email marketing study in a while. Two percent, right?

Study 91

Study Marketing Data Analysis 91

Sword and the Script

OCTOBER 22, 2016

It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR.

Web 60

Web Google Mobile B2B 60

Rock the Status Quo

SEPTEMBER 23, 2015

Social media has completely changed our lives. Sitting down to personally chat with the most influential, amazing people in an industry was virtually impossible before social media. How we learned was completely different, too. If I were a meme or automated gif kinda girl, I’d put one here but, alas, I’m not.

Twitter 100

Twitter Social Media Resources Google 100

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. Finally, if you want to be invited to make a prediction next year, you should sign up here.

Social Media 90

Social Media Marketing Media Creativity 90

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? How could you DO that?

Blogging 48

Blogging Creativity Agency Mobile 48

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? The Inside Story on How to Spy on Competitors (& Innovators).

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape.

Report 52

Report How To Marketing Analytics 52

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know. Assess your marketing maturity?

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 57

B2B Content Marketing Trends Marketing 57

Waxing UnLyrical

JULY 26, 2018

What’s more, only 5% of content produces 90% of audience engagement. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them. But choosing the correct topic to write about is actually one of the hardest parts of content marketing.

How To 66

How To SEO Content Marketing Data 66

Waxing UnLyrical

JANUARY 26, 2011

Say Cheese, You’re An Ad! January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. When you “like&# a page; 2.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74