ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire. Master of Scale.

Agency 401

Agency Interviews Education Television 401

The Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Trends 182

Trends Marketing Wikipedia Reddit 182

Mindful Marketing

JANUARY 15, 2016

Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. Please join us for a lively interview and audience Q&A discussion. Learn more about PR tech tools and DIY solutions, as well as burgeoning industry standards.

Analytics 52

Analytics Measurement Interviews Social Media 52

NewsWhip

FEBRUARY 6, 2024

and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues.

Report 78

Report Publicity Interviews Corporate 78

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. This ranges from data and analytics, to planners and strategists, to social, digital and video specialists, to pure creatives, all to meet clients’ insatiable demand for high-quality, creative content based on data-driven insights.

Interviews 115

Interviews Agency Industry Measurement 115

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 131

Case Study Study Brand Branding 131

Cision

JUNE 29, 2016

Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

Analytics 215

Analytics Measurement Big Data Data 215

5W PR

JANUARY 3, 2024

Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement. Beauty PR can showcase these innovations through press releases, interviews with tech experts, and virtual events. Interactive evergreen content The popularity of ephemeral content is expected to grow.

Product Launch 78

Product Launch Consumer Community Interviews 78

PR Insiders

JULY 12, 2021

Did you hear that interview on the radio or on a podcast? Think about TV interviews as just one example. Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling. Someone might see your interview this week or they might see it next year.

Print 78

Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Insufficient interview prep. Yet if the brand identity is lost in the tactics, the whole campaign falls short.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 23, 2020

Goya was clearly unprepared for the fuss, as its handling of a friendly phone interview with The Wall Street Journa l showed. The communications team’s risk-aversion becomes even more evident after the interview is over, when Mr. Trump and his daughter Ivanka tweet photos of themselves posing with Goya products. Brand image, for one.

Brand 297

Brand Branding Banking Interviews 297

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). You can take a look at a couple of graphics showing the text analytics to see for yourself.

Infographics 266

Infographics Communications Leadership Social Media 266

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Goodwill has value. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Make the focus of the interview about their challenges or their expertise.

Survey 117

Survey B2B Marketing Interviews 117

Wadds Inc.

MAY 19, 2024

They shape corporate character and trust by leveraging technologies and data analytics for deeper insights and impactful strategies, enhancing corporate reputation. Methodology The report applied a mixed-method approach based on engagement with CCOs through in-depth interviews, surveys, and collaborative research with Edelman.

Report 59

Report Communications Public Affairs Ethics 59

PR 20/20

JANUARY 19, 2023

Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

The same holds true in media interviews, where a visual quote is more likely to be used. One example we use in ad tech client trainings is a sentence like, “Compared to the black box offered by our data-analytics competitors, our process is a ‘glass box’ of transparency.”

Guidelines 203

Guidelines Data Course Financial 203

Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

Social Media 193

Social Media Measurement Marketing Media 193

Wadds Inc.

MARCH 22, 2023

Five key measurement categories were identified for the corporate affairs function by Deloitte from interviews The focus on employees and societal concerns that arose during COVID-19 have left a legacy for organisational communication.

Publicity 98

Publicity Corporate Employee Interviews 98

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Quantity, quality and Google Analytics. Here is where Google Analytics can come in handy.

Data 78

Data Newspapers Analytics Measurement 78

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. This ranges from data and analytics, to planners and strategists, to social, digital and video specialists, to pure creatives, all to meet clients’ insatiable demand for high-quality, creative content based on data-driven insights.

Interviews 60

Interviews Agency Industry Measurement 60

Mindful Marketing

JUNE 15, 2015

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. Here’s our Masters in Marketing interview with Drew – who can clearly remember how to tell and promote a good story! His first book, 99.3 Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

5W PR

MARCH 26, 2024

Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

FEBRUARY 11, 2021

Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. A passionate executive makes a very compelling spokesperson. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

JULY 22, 2019

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Good will has value. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Wadds Inc.

SEPTEMBER 19, 2023

It was researched and written by Emeritus Professor Dr Anne Gregory, Jean Valin and Dr Swati Virmani, based on surveys of public relations practitioners worldwide and interviews with experienced users and non-users of AI tools. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 127

Publicity Ethics Government Policies 127

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Best to assign an intern manager early on to analyze needs, draft the plan and oversee the interviewing and hiring process. Spring into more accurate analytics.

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you’re in a research class that briefly brings up social media analytics, find out how you can get more practice with analytics. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.

Social Media 150

Social Media Media Case Study Analytics 150

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. Using Google Analytics, a company or brand can track how a backlink from a media placement has sent a reader or prospect to the company’s website. Earned media mentions.

Measurement 182

Measurement Agency Advertising Advertising 182

Wadds Inc.

FEBRUARY 4, 2024

We interviewed 20 senior communicators at organisations including Accenture, Adobe, BP, BT Group, Deloitte, Ford, Legal & General, Microsoft, Oracle, PayPal, Shell, Shopify, and Workday. Practitioner skills and competency - The modern corporate communication practitioner has unique strategic, analytical and technical skills.

Corporate 52

Corporate Financial Data Analytics 52

Bianchi Biz Blog

AUGUST 8, 2022

Industrial Internet of Things (IIoT) and data analytics stories roll across my desk often, and I think these may be the most important technologies available to manufacturers today. Even small- and medium-sized manufacturers can reap significant returns from IIoT/data analytics projects.

Technology 94

Technology Meeting Media Analytics 94