Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Presspage

FEBRUARY 28, 2019

While the overall goal may be the same, the audience is segmented, and content must be developed for each segment based upon their unique attributes, interests, and behaviors as discovered in website analytics or other research. Leverage Local Expertise. Organize Content Production. Promote Content.

How To 90

How To Local Analytics Social Media 90

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. And give authority to those people who have internalized these values of adaptive crisis response. A crisis is a change. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. And give authority to those people who have internalized these values of adaptive crisis response. A crisis is a change. The Doctor in SWAT School.

Crisis Management 157

Crisis Management Crisis System Policies 157

Sword and the Script

OCTOBER 29, 2019

Later that evolved to include email distribution and the analytics that are the basis for CRM. There is an analytics layer that runs across all of these that tells you who opened what emails and clicked thru to view what content. Some communicators on Prezly even use this for internal communications. Distribution through email.

Pitching 63

Pitching Analytics Enterprise System 63

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. And exposure to eager PR students helps fill the new hire or intern pipeline. Consider panels, webinars, guest-teaching at local schools and more.

Writing 149

Writing Education Pinterest Creativity 149

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Here’s what a couple of them had to say about their agency experiences.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

PR 20/20

MARCH 26, 2020

Internal and External Communications. Consider any proactive communications that need to be sent to internal and external audiences regarding: What added precautions your business is taking to protect the health of employees or customers entering its doors. Your audience will see through it, and you'll risk damaging your brand.

Crisis 92

Crisis Marketing Healthcare Resources 92

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She called Katie Paine. And lo, unto Twitter, a PR chat was born….

Measurement 40

Measurement Education Community Twitter 40

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. Even with a number of ways to measure media relations , there are still tactics that remain difficult to measure due to a lack of specific calls to action.

Media Relations 40

Media Relations Media Measurement Conference 40

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy.

Media Relations 40

Media Relations Media Journalism Print 40

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year.

Government 60

Government Communications Advertising Advertising 60

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). What is your idea of PR nirvana? What do you regard as the lowest depth of misery in PR? ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? I wasn’t able to quickly gather analytics, or correlate my activities to revenue. Author Stacey Miller is the director of communications at Cision, where she oversees the company’s media, analyst and influencer relations strategies as well as social media and internal communication.

Communications 40

Communications Tools Analytics Television 40

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Burrelles Fresh Ideas

OCTOBER 10, 2023

Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Monitor and measure results: The job doesn’t stop the moment you promote the video. You can use analytics tools provided by video hosting platforms (e.g.,

Video 87

Video Publicity Marketing Analytics 87

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.

Strategy 138

Strategy Brand Branding How To 138

Waxing UnLyrical

AUGUST 15, 2011

Right now, I can’t tell you if a blog story about U of R research made post-secondary education an important factor in a local voter’s decision at the ballot box. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. postlink%%.

Study 71

Study Education Blogging Print 71

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). serve up a localized CTA for those in your city). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Internal comms a top priority. Notified adds coverage books.

Software 122

Software Case Study Advertising Advertising 122

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Critical Mention sums up its product enhancements in 2021, such as Google Analytics integration.

Reputation 85

Reputation Technology Tools Data 85

PR Conversations

OCTOBER 2, 2011

While the collaborative sharing of knowledge occurred, the resulting by-product—innovation—was a slow process measured in decades, not years or months. We need the hyper-connected to: think analytically; and. Are you willing to both educate and learn from your interns? The age of mass. Things that make you go “Hmmm…”.

Education 40

Education Groups Community Google 40

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. A comprehensive popularization campaign includes strategic media placement, video production, and international press release distribution. Are your core audiences in the local, regional or national markets? Testimonials.

Writing 52

Writing System Automotive SEO 52

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JULY 26, 2022

Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52