Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Onclusive

JUNE 2, 2021

Start with situation analysis and research. If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Post campaign analysis After the campaign concludes, conduct a thorough analysis to evaluate its effectiveness against the set objectives.

Media 78

Media Advertising Advertising Analysis 78

Wadds Inc.

JANUARY 26, 2023

The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Print circulation drops again. Have an interesting announcement from a PR technology vendor? Now with the variants, it’s like déjà vu.

Software 89

Software Print Tools SEO 89

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Offer an analysis to the business broadcast press. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. PR helps brands identify areas for improvement and innovation through market research, competitor analysis, and consumer feedback.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Real-time media monitoring is a surefire way to keep on top of trends in your industry. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Download This Show. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? Ann also discussed how technology has changed how The Washington Post publishes its stories. ” This is a huge feat, considering The Post publishes over 700 new URLS each day and maintains its print circulation. Images via Cision.

Newspapers 120

Newspapers Print Mobile Pitching 120

Konnect Agency

DECEMBER 19, 2019

Then print several copies and leave it around the workplace – on a coffee table for guests to flip through in the waiting room for; in the conference room for potential new business meetings; or keep them close by to look at when you need a little bit of encouragement along with a sense of accomplishment.

Agency 75

Agency Analysis Social Media Advertising 75

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Influential, an influencer marketing platform, conducted an analysis of positive sentiment surrounding the brands and celebrities featured in the Super Bowl. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. The potential to technology may be unlimited, but the human condition is finite. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. I’d posit the 1% discrepancy is a rounding error].

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 126

Communications Crisis Internal International 126

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu and her team mined historical data, using time series analysis to build a model (for more details, see this SlideShare presentation ).

Viral 120

Viral Data Web Trends 120

Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. They do of course, thanks to audience data and analysis. The backlash is balanced by advocacy and a planned part of the campaign. Founder A.

Twitter 61

Twitter Print Crisis Travel 61

Shift Communications

FEBRUARY 8, 2016

Who sponsored/funded our analysis. Who conducted our analysis. Our methods of analysis. We can be forthright and unafraid even in the fine print. Vice President, Marketing Technology. Today, the same tools and techniques we use to be citizen analysts are available to others for investigation of our work.

Survey 60

Survey Analysis Data Print 60

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies. And tools like Survey Monkey make getting that data as easy as peppermint pie.

Survey 60

Survey Enterprise Radio Print 60

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In terms of the future, technologies that practitioners are seeking to develop skills include augmented and virtual reality (32%), voice/search apps (25%), and chatbots (24%).

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale.

Journalism 65

Journalism Brand Branding Advertising 65

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Perhaps a detailed analysis will show it's not worth rushing into a massive reaction, but keeping a close eye on a situation and readiness to respond when necessary might be enough. It concerns your entire content: printed word, video address, social media posts, phone calls, and any other communication format.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 A 2017 analysis of 1.4 100, 500, maybe 1,000? According to Search Engine Journal, SEO leads have a 14.6

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The product is only available in the UK presently.

Software 128

Software Pitching Ethics Privacy 128

Doctor Spin

NOVEMBER 22, 2023

Such environments could involve designated ‘focus hours’ free from digital interruptions, or training sessions that enhance employees’ skills in managing digital tools effectively, ensuring a balanced and healthy interaction with technology in the workplace. Printing marks the beginning of the end of the manuscript culture.

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 161

Tools Media Software Analysis 161

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Data analysis also aids in understanding user behavior, enabling writers to optimize content for better user experiences. Guest Contributor: Hamza Hanif is an experienced SEO specialist, marketing executive, and content marketer with a passion for writing about technology and news. You can connect with him on Twitter or LinkedIn.

Engineering 100

Engineering Writing Mobile SEO 100

Newsfile

MARCH 21, 2023

Overall, there will be an improved user experience and the system will provide the technology of the future for Canada’s capital markets. Under the guidance of the Canadian Securities Administrators (CSA), the new platform will transition from the old legacy platform into the modern technology future.

How To 52

How To System Print Groups 52