Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Trends 397

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior.

Social Media 130

Social Media Measurement Tools Data 130

The Resolution Blog

DECEMBER 13, 2017

Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. Not only that you can generate amazing visual charts for presentations too — another bonus with the C-Suite.

Measurement 120

Measurement Data Analytics Tools 120

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM.

Software 207

Software Analysis Comparison Trends 207

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. The public relations function had a good COVID-19 pandemic.

Publicity 149

Publicity Reputation Study Crisis 149

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Other skills and attributes are more timeless. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

State of Ethics Codes in the PR Industry The London-based Institute of Business Ethics (IBE) released The State of Ethics Codes in the Public Relations Industry: A Global Analysis, including analyses of published ethics codes from 24 PR member associations based in a diverse range of nations and cultures on six continents worldwide.

Ethics 111

Ethics Industry Publicity Analysis 111

Wadds Inc.

JUNE 5, 2023

Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. It’s manna for anyone writing a crisis comms plan. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Mindful Marketing

JUNE 22, 2015

Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right. In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. Analysis: .

Blogging 109

Blogging Survey B2B Analysis 109

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. A5: #measurePR Impressions and audience analysis for the five-minute version. But it’s huge.

Media Relations 40

Media Relations Measurement Media Analysis 40

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Most of them don’t even understand what blockchain is all about, so they are unlikely to write about something they don’t understand.

Technology 88

Technology Publicity Banking Newspapers 88

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Organizations need to be able to track sentiment analysis and see that all mentions are positive. Commentators can strongly benefit from being able to track names and mentions to create polls, make voter-popularity claims and provide statistical analysis to their audiences.

Reputation 105

Reputation Brand Branding Analytics 105

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.” The event is free for 48 hours on August 19-20, 2020, after which access will cost $97.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Stephen Waddington

MARCH 26, 2020

The participants will be asked to write a diary for one month. The participants can, of course, write about other relevant aspects and events related to PR. The entries will be analysed using thematic analysis based on grounded theory approach, disseminated to participants and published in an academic journal.

Policies 109

Policies Government Study Crisis Communications 109

NewsWhip

APRIL 27, 2023

Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. million in AI services in 2021. Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 170

Technology Publicity Software Pitching 170

The Proactive Report

SEPTEMBER 10, 2014

The top line share of voice analysis shows how these major tech brands fare: Not surprisingly Google takes the lead, followed closely by Microsoft, then IBM, Amazon, Cisco, Oracle, Intel, HP, Dell, and EMC. You can see who is writing what, where, and when. TechnoVision Tech Media Report. Share of Voice. com/technovision.

Report 133

Report Big Data Brand Branding 133

Waxing UnLyrical

MAY 29, 2013

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Hello folks! Details in this Wired piece.).

Analysis 90

Analysis Measurement Tools Meeting 90

Contently - Strategy

JANUARY 26, 2023

Run a gap analysis. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Will they be writing their own articles, for example, or will you need a freelance team? Measure your results. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? These measurements will be discovered while doing the goals and objectives research. Aren’t word clouds great?

Strategy 88

Strategy Analysis Small Business Measurement 88

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. The public relations function had a good COVID-19 pandemic.

Publicity 59

Publicity Reputation Study Crisis 59

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Content quality, including a sentiment analysis.

Exercises 136

Exercises Comparison Internal International 136