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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370
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PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Additionally, be sure to include analysis of actual work vs the outlined plan in monthly reports to your client. Client relations are not customer service. Savannah Whitman.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Media Training. Data Journalism.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working?

Training 370
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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 2) TVEyes launches podcast monitoring service.

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Customer-Centric Engagement Success

5W PR

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service.