PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. If accounting is to give value it should learn to measure and report them appropriately.

Reputation 94

Reputation Measurement Brand Branding 94

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. No plan is complete until a deep analysis of the results has been performed. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

NewsWhip

APRIL 27, 2023

Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. External Datasets. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure.

How To 52

How To SEO Content Marketing Engineering 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Pharma companies can turn these insights into actions, starting with their own internal conversations. The Current State. Using the Data.

Company 120

Company Newspapers Transportation Measurement 120

Contently - Strategy

APRIL 1, 2024

Modern techniques like customer sentiment analysis can surface these kinds of insights, but they require a budget, which could be hard to get. CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service. What’s causing their biggest pain points?

SEO 52

SEO Engineering Writing How To 52

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Sword and the Script

NOVEMBER 8, 2016

Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. A Simple Measure of Marketing Many Businesses Miss. It requires data, and research, and analysis. Has your B2B agency stopped bringing creative content ideas?

Strategy 118

Strategy Crisis Marketing B2B 118

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success.

How To 104

How To Fashion Banking Industry 104

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Data and Analysis Perspectives Analytical vs synthetic. Is there a way to practice clear thinking?

eBook 52

eBook Analysis System Data 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Its analysis focuses on political affiliations, biased word choices, and sourcing. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. At the end of it, actually; in the analysis part. Understanding the analysis, like finding out how the audience interacted with a certain piece of content is where AI can have the most impact.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 120

Technology System Tools Government 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. What others say It’s been a minute since I last worked at an agency, so I asked some PR students and recent grads for their input.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms. Creative employee communications. Marketing predictions. Time to focus on blocking and tackling. Luciana Lima | Vila Galé Hotels.

Marketing 169

Marketing Employee Content Marketing Training 169

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. — No silver bullet.

Measurement 40

Measurement Financial Crisis Internal 40

Solo PR Pro

DECEMBER 22, 2020

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Yep, that one!). Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. The report provides an international perspective on the challenges facing the PR business. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. Goals first, then numbers.

Storytelling 53

Storytelling Data Journalism Resources 53

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. These Excel add-ins may allow you to do data analysis and visualization in one program. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. These Excel add-ins may allow you to do data analysis and visualization in one program. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Karen Freberg

NOVEMBER 28, 2017

Here are some of the things I wanted to share with you based on my analysis of the book: Introduction to a new way of thinking and digital paradigm. Traditionally, we have explored what is happening internally first, and then what is happening outside. We have seen this presented in other circumstances, but not working together.

Data 42

Data Media Case Study Social Media 42

PR 20/20

MARCH 21, 2017

While we expect marketing automation companies to rapidly develop and integrate AI capabilities in the months and years ahead (through both acquisitions and internal R&D), for now, marketers need to piece together AI-powered products and integrate them into their core marketing technology stack. Create ad copy. Test content.

Marketing 42

Marketing Analytics Analysis Technology 42

Shift Communications

MARCH 25, 2015

At a fundamental level, the role of PR pros is typically much more media-oriented, while marketing is heavier on data, measurement and driving sales. While our skills sets are increasingly converging, we can’t expect marketing teams to know the ins and outs of pitching business press or PR pros to know every aspect of data analysis. .

Marketing 60

Marketing Advertising Advertising Pitching 60