Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure.

How To 52

How To SEO Content Marketing Engineering 52

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Pharma companies can turn these insights into actions, starting with their own internal conversations. The Current State. Using the Data.

Company 120

Company Newspapers Transportation Measurement 120

Contently - Strategy

APRIL 1, 2024

Modern techniques like customer sentiment analysis can surface these kinds of insights, but they require a budget, which could be hard to get. CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service. What’s causing their biggest pain points?

SEO 52

SEO Engineering Writing How To 52

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

NOVEMBER 8, 2016

Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. A Simple Measure of Marketing Many Businesses Miss. It requires data, and research, and analysis. Has your B2B agency stopped bringing creative content ideas?

Strategy 118

Strategy Crisis Marketing B2B 118

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Data and Analysis Perspectives Analytical vs synthetic. Is there a way to practice clear thinking?

eBook 52

eBook Analysis System Data 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Its analysis focuses on political affiliations, biased word choices, and sourcing. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. At the end of it, actually; in the analysis part. Understanding the analysis, like finding out how the audience interacted with a certain piece of content is where AI can have the most impact.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 120

Technology System Tools Government 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. What others say It’s been a minute since I last worked at an agency, so I asked some PR students and recent grads for their input.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. — No silver bullet.

Measurement 40

Measurement Financial Crisis Internal 40

Solo PR Pro

DECEMBER 22, 2020

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Yep, that one!). Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. The report provides an international perspective on the challenges facing the PR business. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

Karen Freberg

NOVEMBER 28, 2017

Here are some of the things I wanted to share with you based on my analysis of the book: Introduction to a new way of thinking and digital paradigm. Traditionally, we have explored what is happening internally first, and then what is happening outside. We have seen this presented in other circumstances, but not working together.

Data 42

Data Media Case Study Social Media 42

PR 20/20

MARCH 21, 2017

While we expect marketing automation companies to rapidly develop and integrate AI capabilities in the months and years ahead (through both acquisitions and internal R&D), for now, marketers need to piece together AI-powered products and integrate them into their core marketing technology stack. Create ad copy. Test content.

Marketing 42

Marketing Analytics Analysis Technology 42

Shift Communications

SEPTEMBER 13, 2016

You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. Additionally, be sure to include analysis of actual work vs the outlined plan in monthly reports to your client. Get creative on accommodating them without veering off-course.

Customer Service 60

Customer Service Course Internal International 60

Waxing UnLyrical

DECEMBER 20, 2011

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. Research and Analysis. This would be measured by our ability to increase “wows” this year by 30%. For them, Christmas has lost its “wow.”. We call it: Operation Sugar Plum Fairy.

Communications 66

Communications Analysis Print Meeting 66

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. So Much Data. Glad you asked.

Report 52

Report Data SEO Analytics 52

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications.

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 9) PR tech assessment.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web. It’s a classic case of the whole being greater than the sum of the parts. The short answer is: it depends.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. In terms of creativity, it is not.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80