Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 132

Survey Communications Measurement Internal 132

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. My thanks to everyone involved in the panel.

Ethics 90

Ethics Tools Groups Government 90

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. Professional Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. billion.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JULY 11, 2018

It was high on the agenda of this year’s BledCom , the international public relations research symposium. It’s a sophisticated application of technology whereby a machine demonstrates human behaviour or cognitive functions such as learning, analysis and problem solving. I want to talk to you about artificial intelligence or AI.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

MAY 3, 2022

A thematic analysis of contemporary books, articles, and speeches from 1938 to 1942 explored the profession’s ideology. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR Conversations

MAY 3, 2016

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. risk analysis. This suggests that senior manager communication is idiosyncratic. care for employees; and.

Employee 40

Employee Leadership Communications Internal 40

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

NewsWhip

FEBRUARY 26, 2021

Tonia: I would love to see that when you have that analysis. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. Paul: Great, we’ll share it.

Brand 78

Brand Branding Media Government 78

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. In all of social media, you can go in and see that analysis. Maxim: But that comes after working a lot on international projects.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. A business impact analysis (BIA) evaluates the possible impact of a business crisis by identifying and quantifying the risks. External and internal threats.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59