Solo PR Pro

FEBRUARY 7, 2023

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.

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Airlines System Reputation Travel 58

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Think of the brands you deal with daily. Think of the brands you deal with daily. It has become the cornerstone of successful communication strategies.

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Crisis Airlines Crisis Communications Social Media 84

Communications Conversations

MAY 12, 2020

Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain. You were a VP well before you were 30 years old (at Sun Country Airlines)–pretty incredible.

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Airlines Travel Local Leadership 116

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. Even seven months later, some 30% of consumers said they would not fly on United. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound.

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Reputation Crisis Management Airlines Corporate 203

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. While keeping operations going is important, so, too, is being transparent and informing the brand’s different publics about what’s going on. Priority One. Social Listening.

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Crisis Management Social Media Crisis Communications 88

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image. If so, what is it?

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Brand Branding Airlines Retail 60

5W PR

MARCH 13, 2019

The PR nightmare, which occurred when United Airlines infamously broke a musicians’ guitar, remains a paragon of how reactive communication strategies can make a bad problem worse. . In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

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Crisis Airlines Crisis Communications Case Study 84

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Delta Air Lines.

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Strategy Marketing YouTube Airlines 88

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”. Let’s continue!

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Social Media Brand Branding Media 66

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

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Airlines Travel Consumer Creativity 120

Business Wire

MARCH 20, 2017

By Matt Van Tassel, Manager, Global Disclosure Services The age-old saying goes “time is money” and for publicly-traded companies, regulatory disclosure is the apex of time-consuming requirements, both in weight of importance and resulting impact on business decisions. Why Workiva?

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Airlines Case Study Policies Financial 156

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. What does it even mean for a brand to be authentic?

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Trends Airlines Social Media Crisis 108

PR in High Definition

APRIL 23, 2020

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? Naturally, this slightly unsettled me.

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Crisis Communications Airlines Web 71

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

The conversation is public, so onlookers can see that someone’s home and someone cares, which helps a brand’s reputation. According to a study by Lithium Technologies, 72 percent of customers who complain on Twitter expect the brand to respond within one hour. Go with one you can tweak to meet your company’s needs.

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Social Media Media Airlines Customer Service 159

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. One of the premier airlines in the country, Delta once ruled the friendly skies.

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Company Airlines Print Government 87

David PR Group

APRIL 8, 2019

The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. M a n y n ews outlets covering the story focused on educating consumers about how to look for hidden cameras. –John .

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Crisis Airlines Reputation Travel 57

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

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Trends Publicity Communications Tourism 127

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

A business can spend millions on brand reputation and community service. We all know that an unhappy consumer won’t hesitate to take their case to social media. Automated customer service like emails and chatbots are superb tools when used well, but they can work against brand messaging and good PR if not.

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Customer Service Insurance Insurance Banking 136

Shift Communications

NOVEMBER 20, 2017

Airlines have started using more characters. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness. Consumer technology. B2B tech companies have jumped in with both feet.

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B2C Airlines Pharmaceuticals B2B 103

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Dentsu recently came out with a survey regarding consumers’ summer travel plans. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

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Travel Tourism Airlines Hotels 40

Public Relations Sydney

SEPTEMBER 29, 2014

Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. These emotional decisions are derived from the consumer’s experience when interacting with a company.

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Brand Branding How To Airlines 73

Cision

APRIL 2, 2015

A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Has a brand ever surprised you in such a kooky way that you just had to tell someone. You were the target of trigger marketing, which can come in the form of ads, branded content and live events.

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Airlines Storytelling Local Travel 120

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. While most hotels and airlines have yet to adopt wearable technology, one major brand has: Disney.

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Travel Technology Hotels Mobile 120

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. Martin Luther King Jr., This inspired a new wave of outrage.

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Social Media Airlines Media Viral 60

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether.

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Measurement Airlines Advertising Advertising 120

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand.

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LinkedIn Case Study Airlines Employee 155

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines.

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Airlines Reputation Customer Service Social Media 54

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Now the consumer has a voice and online reviews are the norm.

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Reputation System Employee Airlines 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Just this week, United Airlines removed two young female passengers traveling on employee passes. All this even though the brand had no new product offering or any news at all.

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Airlines Exercises Fashion Print 120

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

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Social Media How To Insurance Insurance 233

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” Facebook page ) and.

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Instagram Crisis Local Privacy 98

Shift Communications

AUGUST 26, 2015

The same is true for brands trying to market themselves on social media. If you do it right, building your brand means connecting your audiences within a larger community. Social media allows people who are interested in a brand to connect not only with that brand but also with each other.

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Social Media Tools Marketing Media 60

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. Right now our team is focused on bringing on board more consumer technology brands. He’s very networked and Google is an inspirational brand. Expert content. Influencer roundup.

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Software Airlines Corporate Construction 60

Critical Mention

OCTOBER 3, 2018

According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. The powerhouses also partnered with major brands, including Chrysler, Alaska Airlines and Coppertone.

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Film Airlines Corporate Strategy 69

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. No two days are the same at the busy airport press office according to Danielle.

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Marketing Newspapers Public Affairs Airlines 60

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

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Crisis Brand Branding How To 271

Sword and the Script

AUGUST 20, 2019

Southwest Airlines has an amazing track record of how they treat their employees and how they can directly attribute those efforts to an increasing bottom line even while in an industry in decline. The power of PR can drive a cultural movement, educate, or convert skeptics into brand ambassadors.

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Employee Internal International Training 87