Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

DECEMBER 1, 2020

It’s the perfect time to shift away from all the depressing news and focus on some of the small, every day, good things happening around the country and the world. On Saturday, people started talking about small businesses and how they also need help and support during these difficult times.

Creativity 88

Creativity Pitching Small Business Media 88

5W PR

AUGUST 14, 2023

PR professionals possess a unique set of skills including exceptional writing and storytelling abilities, strong interpersonal and relationship-building skills, critical thinking, and the ability to adapt to rapidly changing environments. However, PR is relevant for organizations of all sizes and across various industries.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Solo PR Pro

DECEMBER 20, 2022

My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing.

Resources 77

Resources Energy Small Business Corporate 77

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? The Underlying Purpose.

Writing 52

Writing Small Business Product Launch Engineering 52

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART.

SEO 139

SEO Content Marketing Marketing Software 139

Solo PR Pro

JANUARY 3, 2023

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Change is something you’re probably very familiar with as a small business owner. Why PR Awards Matter and How To Win Them: Best Practices From PR Pros.

Blogging 91

Blogging Small Business Tools Journalism 91

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. How long have we been writing press releases, calling somebody the leading provider of X. I could talk about it for hours.

Ethics 105

Ethics Data Training Agency 105

5W PR

APRIL 8, 2021

That would be a tremendous outcome both for your business and website. A press release just might get your business out into the public at no cost to you. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Hire a freelancer or outsource to an agency. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. Your company might go through a couple of rounds of trial and error as you test out multiple freelancers or agencies.

Writing 66

Writing Interviews Creativity Small Business 66

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. Big publications are less likely to work together with small businesses, but small businesses will!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” media) or ‘dot-agency’ (.agency) agency) domain. New endings such as ‘dot-photography’ (.photography), photography), ‘dot-guru (.guru) guru) and ‘dot-wtf’ (.wtf) So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Buzzstream

MAY 15, 2024

With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. in the main navigation or footer areas). So that’s really important.

Google 71

Google SEO Tools Pitching 71

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

PR Fuel

JULY 19, 2020

But it also contributes the news to databases, agencies, and outreach terminals. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing. They are valuable, but you should not rely on them to find journalists who will willingly take on your writing.

SEO 78

SEO System Employee Policies 78

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Very basically, always, always remember to align your business goals with your PR goals. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

SEPTEMBER 21, 2016

Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. That way, if you get busy one week, you already have content lined up and ready to be published. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. Mouth and trousers. Digital PR.

Digg 104

Digg SEO System Reddit 104

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.”

B2B 139

B2B Brand Branding B2C 139

The Hoffman Agency

DECEMBER 20, 2017

Many of them are positive changes, while some may be disadvantageous to small business owners. In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. What’s new. Interest deduction.

Small Business 48

Small Business Transportation Employee Financial 48

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. PR agencies’ average rate of profitability has suffered as a result.

Survey 60

Survey System Trends Small Business 60

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.

Small Business 85

Small Business Writing Engineering Infographics 85

Prohibition

JULY 19, 2018

Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Copy writing, blogging and content generation. Should you use a public relations agency? Depending on your needs, an agency can be a great asset. Plan and execute media events.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

APRIL 26, 2018

You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? Do you work for the agency? It’s time for the moment of truth. You’re staring at a blinking cursor. My mom is very, very proud.

Pitching 69

Pitching How To Skype Video 69

Public Relations Sydney

OCTOBER 26, 2014

Make them original Make your key messages unique and specific to your business in order to differentiate your business from its competitors. Keep it short Write your key messages as short sentences. This will help your business and your customers to remember them as well as making them adaptable to any situation.

How To 76

How To eBook Radio Print 76

Solo PR Pro

JULY 2, 2019

Having the dream – I'm a wife, mother to six-year-old twins and a small business owner. Being self employed gives me the opportunity to write this while sitting by the pool. Kim Alexander Livengood The eclipse agency. ” Shirley Johnson stage1pr.com. Kristine McGrath Gobbo spectrum Public Relations.

Creativity 73

Creativity Small Business Financial Agency 73

Solo PR Pro

OCTOBER 7, 2014

When I first opened my business as a solo PR pro in 1995, independent communications consultants were a rare breed. Are a major source of new employer small businesses. And if you haven’t already signed up for our free twice-monthly newsletter, please do so below: Free ebook: “Get It in Writing!”. How did you handle?

eBook 76

eBook Financial Study Small Business 76

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Marketing 60

Marketing B2B Local Customer Service 60

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Solo PR Pro

OCTOBER 23, 2018

But some of the requirements the IRS put on business meals in the past aren't mentioned in the guidance, and at this point they're not expected to be included in regulations the agency is in the process of writing. There's no longer a requirement that there be a business discussion at the meal.

Sports 48

Sports Financial Writing Agency 48