Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Those who continue to advance the fraudulent claims against Chevron, including PR agencies, are not being transparent or honest.”. Remember: Issues present PR opportunities to organizations, when managed effectively.

Case Study 232

Case Study Crisis Twitter Viral 232

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. There should be a header that contains a pain point from the consumers, a professional-toned copy, and use cases presented as the potential consumer scrolls down the website.

Brand 60

Brand Branding B2C B2B 60

Konnect Agency

AUGUST 28, 2019

That focus, however hard to find, is necessary, especially at a PR agency. Step away from your computer and be present in the moment. Getting into Deep Work can be difficult at first, but if a publicist in a busy Los Angeles PR agency can do it, you can, too. Monotasking is what helps you get into Deep Work. The post Mono-what?

Guidelines 75

Guidelines Viral Agency Conference 75

5W PR

OCTOBER 21, 2019

The idea of being in the right place, at the right time, with the right message is one that pervades the digital marketing industry and presents an ongoing challenge to marketers. Consider the option of putting an ad into a viral video on Facebook.

Advertising 76

Advertising Advertising Marketing Viral 76

Polaris

NOVEMBER 20, 2014

creative agency. The video quickly went viral, racking up over 1 million views the first day alone. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Dig deep and begin your presentation by telling a story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Victorious PR

FEBRUARY 16, 2023

This way, your brand is constantly being presented to the media to be seen by a bigger audience. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

This way, your brand is constantly being presented to the media to be seen by a bigger audience. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

This way, your brand is constantly being presented to the media to be seen by a bigger audience. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. 1) How did you get into marketing? Thank you, Jeffrey, for sharing your ideas.

Storytelling 85

Storytelling Brand Branding Customer Service 85

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. See a meme on Facebook or a viral article? cta] The post The Citizen Analyst Manifesto, Part 2: Curious appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. See a meme on Facebook or a viral article? The post The Citizen Analyst Manifesto, Part 2: Curious appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data 60

Data Viral Analytics Analysis 60

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

MARCH 22, 2016

While there is some billable hour data in the survey (see the link to the presentation in Ms. PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Carefully take the time to plan ahead to work out the cost of things so that you’re not presented with any surprises halfway through the project.

Video 62

Video Product Launch Film Social Media 62

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. Thanks to Geno for presenting a relevant and timely conference!! The biggest misconception is that the campaign will go viral.

Marketing 65

Marketing Conference Advertising Advertising 65

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Curators of news can call out facts, rather than just presenting information. The second concept involves the action of “selective sharing”. How else do you think we can combat the epidemic of misinformation?

Insurance 45

Insurance Insurance Healthcare Communications 45

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Curators of news can call out facts, rather than just presenting information. The second concept involves the action of “selective sharing”. How else do you think we can combat the epidemic of misinformation?

Healthcare 40

Healthcare Insurance Insurance Communications 40

ReimaginePR

JUNE 10, 2015

That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks.

Video 120

Video Government Healthcare Viral 120

5W PR

OCTOBER 21, 2019

While this is often considered to be a good problem to have, it nonetheless presents a challenge. When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach.

Agency 74

Agency Marketing Analysis Viral 74

Prohibition

DECEMBER 9, 2021

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” That describes the present time, of course. In B2B public relations , there’s a lot of talk about thought leadership. How thought leaders are made.

Leadership 398

Leadership B2B Community Viral 398

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it.

Publicity 87

Publicity Banking YouTube Social Media 87

5W PR

SEPTEMBER 19, 2023

Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Throughout the process of gathering old stories and files, many employees past and present remarked that the history project was long overdue. Source: Maccabee.com ). Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. That there’s a way to understand this digital landscape and what and how things go viral , in order to make this landscape more predictable and, therefore, leave you less vulnerable?

Social Media 113

Social Media Viral Crisis Management How To 113

PR Conversations

APRIL 27, 2015

But more seriously, I would say the Canadian Space Agency. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

But more seriously, I would say the Canadian Space Agency. As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. Who do you think has great public relations?

Film 40

Film Crisis Communications Ethics Crisis 40

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 Notes Pappas, “That’s what was so special about 'Fearless Girl' – the McCann agency let the people who discovered the statue do the talking. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

JULY 2, 2016

He has poured tequila for an audience to illustrate his point in presentations. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Want 10x from your PR agency? All three are well worth reading thoroughly. What observations or research stands out for you in social sharing?

Marketing 66

Marketing Viral Survey Infographics 66

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is aimed at accommodating agencies that might have client projects or campaigns. Workspaces. They haven’t settled on pricing for the U.S.

Tools 162

Tools Media Software Analysis 162