Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

Measurement 62

Measurement Comparison Local Examples 62

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? Social Media Engagement Analysing engagement metrics can help you draw conclusions about the success of your PR campaign.

Measurement 62

Measurement How To Comparison B2C 62

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 117

Measurement Communications Survey Web 117

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. KPI: 1,000 downloads What was so good about the campaign? How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Positive press drives SEO. Or is it simply one component of the broader picture?

SEO 227

SEO Agency Reputation Policies 227

5W PR

APRIL 9, 2024

It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Pick the communication channels – press releases, email blasts, social media updates. This document serves as a guide, outlining the course of action during a crisis.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

A former PR agency boss once told me, “You don’t win by being right. And while it makes us feel clever to parse the press secretary’s statements and tweet snark about the handling of the president’s illness, it clearly goes beyond a PR problem. You win be being credible.”

Government 310

Government Crisis Guidelines Report 310

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Curating messages for online audiences Press releases alone just won’t cut it anymore. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

5W PR

MARCH 26, 2024

It’s no surprise that people feel a bit on edge about handing over their financial details to the fresh faces in the industry. It’s on the company to underline the robust security measures it’s put in place. Press releases These are a great chance to announce major milestones to the media.

Strategy 78

Strategy Privacy Financial Guidelines 78

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 28, 2021

In the process, you can learn a lot about what attracts and retains readers. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Press Release Pricing: How Much Does Press Release Distribution Cost? . If you want first-party data…. you’ve got to publish consistently.

Blogging 135

Blogging Software Google Content Marketing 135

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part.

Measurement 49

Measurement Analytics Google Agency 49

5W PR

DECEMBER 31, 2020

In the entire history of public relations , press releases have been the key element in creating a feature for clients and their businesses. Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press.

Media 88

Media Pitching Measurement Agency 88

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. I started my PR and marketing career almost 15 years ago.

Measurement 50

Measurement Comparison Analytics Agency 50

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Smart firms present creative concepts that do more than just attract some press.

Agency 224

Agency Creativity Resources Measurement 224

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

PRSay

MAY 30, 2023

A recent study, jointly conducted by our firms, BRANDthrō and The Axis Agency, uncovered current views on diversity and multiculturalism among 180 millennials. BRANDthrō uses data science to score and measure emotion. Armando Azarloza is the CEO and co-founder of The Axis Agency, an award-winning U.S.

Data 127

Data Marketing Survey Consumer 127

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. On the other hand, an informed opinion about a relevant business issue is always welcome. . Use examples. —-.

Interviews 268

Interviews Media Construction Report 268

Sword and the Script

DECEMBER 16, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. 23% said measurement / ROI. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same.

Publicity 144

Publicity Survey Pitching Creativity 144

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy.

Measurement 50

Measurement Analytics Creativity Analysis 50