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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Here are some reasons why.

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Financial Relief for U.S. Agencies During The Coronavirus Crisis

Buzzstream

based small to medium sized businesses in the form of a collection of programs that can significantly mitigate the impact of the current economic situation we find ourselves in. Here is an overview of the specific programs and benefits available to agencies and sole proprietors. including agencies and sole proprietors.

Financial 131
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Pride Month in a Year of Loathing: Allies Needed

PRSay

And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. an NGLCC-certified LGBT Business Enterprise.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Rallying around small business. And can you imagine being a retail store without e-commerce capabilities right now?

Brand 284
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Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264
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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.