PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

Stuart Bruce

OCTOBER 6, 2016

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” That’s better than estimating the publication’s web traffic or impressions. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Send it around internally. “Less media to build relationships with and constant turnover.” Repurpose it.

Media Relations 112

Media Relations Media Survey Pitching 112

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

The Resolution Blog

JULY 20, 2017

In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. Not only does it help save you time it will also reassure the rest of the internal digital teams that the data is safe too. Like download something, give us their email or earn us some money? Or don’t know how to.

Analytics 136

Analytics Google SEO Data 136

Communications Conversations

DECEMBER 13, 2017

Walmart hired an agency named Omelet to help with its production–outsourcing your entire podcast is a viable option. And, make sure your internal partners and executive sponsors are on the same page. But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud.

Corporate 103

Corporate Banking Resources Radio 103

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Agency Practicum. Team members are more confident.

Training 72

Training How To Course Software 72

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. One way to measure this is by returning visitors from social media channels. Examine and measure organic search traffic within your geographic radius. Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 87

Industry Media Technology Employee 87

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand? Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

JULY 10, 2015

Mapping out your content in advance will help you stay on track of internal announcements, holidays, blog posts and beyond. Measurement Goals. Your boss is going to want to see how your work is affecting not just social growth, but also other metrics like web traffic and bottom-line conversions. Response protocol.

Community 60

Community Tools Measurement Crisis 60

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Note that these topic avenues avoid internally focused news such as salespeople who won a company award. Brad Shorr. Talk to Operations.

SEO 42

SEO How To Software Resources 42

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. It’s an amazing list I would have never dreamed I’d have the chance to work with–and, I’d put it up against almost any agency in town. Like, your web site.

Social Media 79

Social Media Media Groups Blogging 79

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. 1) Web alerts and client mentions. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. Good PR agencies usually ask new clients for a list of top competitors.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. So it seems 50% of PR pros are not measuring, but in all reality they should be.

Storytelling 87

Storytelling Measurement Ethics Web 87

Norton's Notes

SEPTEMBER 3, 2015

We’ve had a measurable impact on their business and we love working with them. It’s really helped us grow as an agency ourselves too by putting us on the map and generating loads of inbound leads. Define your goals, and how they will be measured. Get your agency or team to commit to delivering against them. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Twitter’s approach to open data also makes measurement easy. This is shown by the requests we get as an agency. We should all be concerned about the growth of the dark web.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 193

Writing Communications Marketing B2B 193

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. PR measurement.

B2B 117

B2B Marketing Survey Software 117

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. But ICCO is a giant organization.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. She was seeing a few agencies and for some reason thought she might get a deal from me…. My answer was nice, but internally I was seething. For the last year I’ve been injured.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161