Critical Mention

OCTOBER 27, 2018

Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. His agency focuses on blogging, sales and website pages and eBooks. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. 1: What services do you require? 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Owned Media is Key to an Effective PR Plan We know that content is important in PR now but can we explain why? It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us

eBook 71

eBook Exercises Employee SEO 71

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Cision

SEPTEMBER 21, 2016

Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. That way, if you get busy one week, you already have content lined up and ready to be published. Other Types of Content. their value.

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. (If You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Shift Communications

JULY 5, 2016

In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We must innovate.

Publicity 110

Publicity eBook Analysis Google 110

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . For each book sold, Matt will donate $1.00

Marketing 45

Marketing Insurance Insurance B2C 45

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR 20/20

DECEMBER 14, 2022

This is a common question we hear as an inbound marketing agency. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”. Our answer?

SEO 52

SEO Google Engineering eBook 52

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

Shift Communications

SEPTEMBER 25, 2015

As an example, here’s a look at SHIFT’s top queries: Examining search queries and keywords not only is a great way to find out where your site content is successful but also as an indicator of what people are interested in learning more about. Hint: This is where the content marketers come in. Time for a blog post or eBook!).

SEO 60

SEO eBook Analytics Google 60

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.” Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Polaris

DECEMBER 7, 2014

Who: Sarah is a UK-based blogger, content marketer, speaker and mom. I especially like Sarah’s idea for tracking traffic stats and leads for every single piece of content you produce. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute. Brilliant!

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Small change, big impact.”.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Why clients hire agencies, consultants and freelancers: an extra pair of hands. An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%).

B2B 114

B2B Marketing Survey Software 114

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes. Our goal was to bill a minimum of five hours per day.

Agency 40

Agency Marketing Software Resources 40

PR 20/20

NOVEMBER 29, 2022

>> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Step 4: Build a marketing scorecard. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital Marketing Agency. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

FEBRUARY 7, 2023

Ebooks and guides Ebooks are longer-form digital assets that are less technical than whitepapers and more in-depth than blog posts. Ebooks are ideal for companies looking to expand upon a topic in an easily digestible and reader-friendly way while providing readers with actionable tips. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. You own a business and want to increase sales. Scott’s a nice guy.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Optimizing content that performs well.

eBook 120

eBook Product Launch Software Internal 120

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. From a marketing perspective, it’s easiest to understand by looking at specific challenges and use cases. For example, let’s take the case of an ebook.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Solo PR Pro

JANUARY 5, 2016

The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape.

Infographics 40

Infographics eBook Survey Resources 40