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Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. Research shows more than half of all B2B content goes unused. This means the burden of creating more content, at least in part, could be solved with a little creative effort.

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#PRstack the Free Ebook: How to use 40+ New PR tools

ZudePR

PRstack Ebook. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). Whither Now? He blogs too.

eBook 60
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content. Think ebooks, white papers and even blog posts. Use keywords.

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The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

Sword and the Script

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60
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40+ Blogs Marketers Should Be Following

PR 20/20

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

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Thinking Different about Registration Forms and Personal Email Addresses

Sword and the Script

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute?

eBook 73
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CMOs: Hire the Right Marketing and PR Firm. And Avoid A Cattle Call

Polaris

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. 1: What services do you require? 1: What services do you require?

Marketing 168