Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back.

Strategy 71

Strategy Marketing SEO B2B 71

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. These updates aim to simplify and streamline the hiring process, using AI to make the most appropriate data-driven suggestions. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. According to the latest data, up to 90% of startups fail, across all industries. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Privacy 62

Privacy Comparison B2B Retail 62

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Stephen Waddington

JANUARY 27, 2021

I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer. This fundamental skill set continues to be in demand agency-side. 25 PR agencies have secured funding to create 60 jobs.

Marketing 140

Marketing Travel Storytelling Training 140

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. This is the hardest part of the content creation process. Data-Driven Insight. It’s, well, delightful.

Analytics 200

Analytics Energy Google Data 200

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales.

Interviews 101

Interviews Publicity Technology Social Media 101

Burrelles Fresh Ideas

JANUARY 23, 2024

Rather than being programmed to perform specific tasks, these platforms can learn from the data they are fed. This is useful for marketing and PR because machine learning is able to process, analyze, and make predictions about more information with greater efficiency than human workers are likely to alone.

Technology 76

Technology Training Data Consumer 76

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content will be automated. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results.

Strategy 62

Strategy Brand Branding Technology 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. We have access to a lot of data!

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

NOVEMBER 16, 2022

Digital PR involves creating content campaigns around unique data pieces, interactive content onsite, newsjacking techniques, and other strategies to increase awareness and gain high-quality backlinks. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. Not only does smart content enable marketers to creatively target their users, but it also ensures end users receive content that actually resonates with them. on your iPhone 13 Pro.

Privacy 59

Privacy Data Consumer Conference 59

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Below is a roundup of the most common types of content today’s marketers need to produce. Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

SEPTEMBER 30, 2017

He lists four-way CMOs can help drive revenue that includes: “…a mix of both left-brain and right-brain skills to their job – to not only engage audiences, but leverage data to impact the customer experience (CX). Data tells you what happened as opposed to what is going to happen. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. We published a new post five days a week like clockwork.

B2B 106

B2B Leadership Marketing Blogging 106

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Dive.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

JULY 26, 2018

The big issue I’ve noticed when it comes to social analytics tools is pretty simple: The tools are just kicking our data and reports. What brands really need is smart analytical thinkers who can take this data and translate it into actionable to-dos. Especially (sadly) on the agency side. I thought you’d never ask!

Technology 84

Technology Social Media Tools Trends 84

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. What happened after the IoS update? Before the IoS 14.5 is having IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) agency) domain. Influencer Marketing. New endings such as ‘dot-photography’ (.photography), So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 118

Strategy Crisis Marketing B2B 118

PRSay

NOVEMBER 15, 2019

Your team may not have blockbuster movies at its disposal, but without the ability to create your own original content, you’ll be spending money just to acquire what a group of creatives could already have been producing for you. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 159

Analytics Television Banking Data 159

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. The user experience is intuitive and simple.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 141

Study Media Relations Media Measurement 141

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. The industry will be redefined by marketing agencies that are more nimble, tech savvy, open, and collaborative.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Data overload (20%), too many options (18%) and lack of integration (17%) followed.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Measuring the impact of marketing and PR is notoriously difficult. Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

OCTOBER 8, 2016

11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. And the report said that only four percent use behavioral and survey data for personalizing emails and targeting. 3) Credit Score for Email Marketing. Don’t miss these related posts:

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Talk to Us !

Blogging 107

Blogging Survey B2B Analysis 107

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. MAICON largely caters to non-technical audiences , meaning you do not need a background in data science or programming to understand and apply what you learn. Agency executives. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59