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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195
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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide

5W PR

Construct press releases that encapsulate the essence of the story. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders. Avoid blasting out a generic press release and hoping for the best.

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Survival Guide for Your PR Agency Internship

Barokas

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Write down the details of each task and any questions you may have. Be flexible. Winter Calkins.

Agency 79
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How to Build A Media List (Without Paying For One)

Buzzstream

In my agency days, we stumbled along with Google Sheets until BuzzStream came along. For example, let’s consider an industry like construction. For example, in the construction industry: So, always ensure your goals are aligned and communicated with the business. Think of BuzzStream as a CRM for journalists.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, agency Kaizen reported a 7-point increase in DR from three campaigns. Each coverage instance leads to a backlink.

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Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths. However – and sadly -many do.).

Agency 124
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The Art of Writing Subject Lines That Journalists Will Love

Buzzstream

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71