Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart. Profit is no longer the primary focus.

Consumer 78

Consumer Brand Branding Ethics 78

Agility PR Solutions

APRIL 18, 2021

The public is developing a vicious appetite for attacking the personal reputations of senior company executives, such as CEOs and company founders, finds new research from specialist public relations agency Transmission Private.

Consumer 78

Consumer Company Brand Branding 78

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

MAY 23, 2024

HUE, which stands for Hair Unites Everyone, is a beauty and lifestyle consumer event with a mission to amplify the voices and impact of startups, small Black-owned businesses, and brands that cater to the needs of Black beauty enthusiasts and consumers.

Consumer 60

Consumer Travel Trends Groups 60

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. That kind of cost-savings can drive a company into bankruptcy. Easy-peasy.

Agency 109

Agency Automotive Engineering Education 109

Prowly

JUNE 7, 2022

As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. The post Do PR Companies Offer Social Media Services—And Should You, Too? This is also likely true […].

Social Media 104

Social Media Company Media Agency 104

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

JULY 6, 2023

Amazon is a prime example of a company that values its customers and uses a customer-centric approach to achieve success. The company’s customer-focused strategy has earned it top rankings on global business lists and cemented its reputation as a leader in the industry.

Consumer 78

Consumer Brand Branding Marketing 78

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 172

Consumer Brand Branding Reputation 172

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Let them share where they long to go themselves, then show them how the company can make it happen. It’s about connection, feeling safe, and knowing the company has the traveler’s back.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

ImPRessions - Crenshaw Communications

JUNE 27, 2018

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Limit the “deciders.”

Agency 136

Agency Groups Meeting Internal 136

5W PR

JUNE 8, 2021

Companies have to understand their target audience, their interests, values, habits, and pain points, to provide them with truly useful products or services. The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Social Media Platforms. Mobile Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

NOVEMBER 16, 2022

Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. The post Instagram Stories and Lead Generation for B2B Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Instagram 88

Instagram B2B Company Leadership 88

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights.

Company 88

Company Strategy Viral Data 88

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 112

Measurement Consumer Crisis Agency 112

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Best Sharing Times. three to six p.m.,

Company 88

Company Analytics Privacy Consumer 88

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. What does a marketing agency do? Let's dive in. Project-Based Partnerships.

Agency 74

Agency Marketing Internal International 74

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research. Be Proactive.

Consumer 60

Consumer Airlines Survey Social Media 60

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

Agency 178

Agency How To Meeting Construction 178

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150