Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Executive Thought Leadership. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Martin is a communications strategist and teaches digital strategy. He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years.

Community 148

Community Big Data Media Resources 148

5W PR

APRIL 29, 2024

This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources.

B2B 78

B2B Social Media Media Community 78

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

JULY 28, 2023

I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through. produced by the sales community itself.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process. big, little, agency, in-house)?

Software 146

Software Agency Pitching Analytics 146

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter.

Nonprofit 195

Nonprofit Financial Community Leadership 195

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 131

Publicity Small Business Trends Leadership 131

Maxim Behar

DECEMBER 14, 2022

Maxim Behar, CEO of the PR agency M3 Communications Group Inc., has been announced the most influential thought leader worldwide in the PR industry for 2022. This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.

Survey 115

Survey Leadership Groups Community 115

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Melissa Agnes

JANUARY 27, 2015

There is currently a huge divide between police officers / agencies and the communities they serve. The industry needs an emergence of leadership that is seriously lacking right now. His goal and his passion is in helping police agencies leverage social media to communicate effectively with their communities.

Community 100

Community Crisis Crisis Management Crisis Communications 100

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. Other sessions have explored industry such as ethnic and socio-economic diversity, and professionalism. Speakers have ranged from students to communications directors, from creative leaders to agency heads, and from tool vendors to industry association leaders.

YouTube 146

YouTube Creativity Community Leadership 146

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Which communications assets can we use to make our kindness campaign a success?

Employee 154

Employee Crisis Reputation Creativity 154

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community.

Community 52

Community Education Leadership Guidelines 52

PRSay

FEBRUARY 2, 2024

Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 184

Trends Video B2C Measurement 184

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. BuzzSumo provides the latest trends in a given industry.

Tools 232

Tools Radio Trends Pitching 232

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Executive Communications, Now & Future State. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

5W PR

MARCH 28, 2024

Laying the foundations of trust The financial services industry is a game of trust. This nurtures a sense of community and builds trust through direct and approachable communication. Press releases, thought leadership articles, and educational content creation campaigns can make tough financial topics easy and informative.

Company 78

Company Publicity Financial Crisis Communications 78

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals. The report includes contributions from panel members, formed from leaders from across the UK communications industry. It also highlights priority skills areas for the future.

Publicity 199

Publicity Government Crisis Employee 199

Communications Conversations

NOVEMBER 12, 2020

I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I was attracted by FMSC’s need for a solid communication infrastructure. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Organic social is the best way to begin to establish a connection with relevant audiences, but it has other benefits. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

PRSay

APRIL 19, 2021

When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. But it was important to us that we begin that conversation and show the industry that we can attribute the work we do to real business results. Illustration credit: pixels hunter ].

Media 197

Media Newspapers Google Energy 197

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The idea of doing less with more is not uncommon to communicators. Let’s hit it. Let’s Talk Money. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

PRSay

JUNE 21, 2022

And our agency, Bospar, refuses to stay quiet about it. Several industry observers have noticed. Leadership doesn’t come free — it comes at a price. I end with this, a not-so-dirty secret I have learned in the industry for two decades. In fact, an overwhelming percentage of our client contacts are women, too.

Crisis Communications 175

Crisis Communications Course Crisis Communications 175

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Stacey Miller , Vice President, Communications, Auto Care Association. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 132

Survey Communications Measurement Internal 132

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. A go-to agent will help build the credibility and hype of an upcoming project, but also be able to keep the community informed. It’s also about serving a community that feels heard. Thought-Leadership.

Real Estate 52

Real Estate Community Social Media Leadership 52

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Prohibition

OCTOBER 12, 2023

As craft beer continues to surge in popularity, the industry is witnessing a significant shift. One of the key challenges in the craft beer industry is standing out in a saturated market. Do we do enough to encourage women to get into the brewing industry? Lastly, what is the impact of social media on craft beer branding?

Brand 71

Brand Branding Marketing Retail 71

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

AUGUST 31, 2020

The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. Agencies and in-house organisations in smaller organisations started to return to the office before the summer.

Communications 125

Communications Crisis Leadership Sports 125

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? He’s worked in the industry for 25+ years.

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 132

Survey Ethics Leadership Financial 132