Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Polaris

DECEMBER 10, 2014

After the phone, email is likely the method you use most to communicate with others. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. You can’t blast out a link to your latest ebook. But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JUNE 6, 2017

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. The whole point of business communication is to help achieve business goals.

Communications 40

Communications Conference eBook Facebook 40

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. For the traditional enterprise, you want to start retraining your people. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

AUGUST 22, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. Paid advertising reach also continues to decline in performance , with many ads experiencing sub-1% clickthrough rates. Christopher S.

Analysis 60

Analysis eBook Analytics Study 60

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy. That doesn’t leave you a lot of room.

Writing 60

Writing eBook Policies Advertising 60

Shift Communications

OCTOBER 8, 2015

Some keywords may only be helpful from an advertising perspective – but others can certainly offer new ideas that can drive visitors away from competitors to your site. 4: Competitor Research appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Content Research. Amanda Grinavich.

SEO 60

SEO eBook Video Conference 60

Public Relations Sydney

OCTOBER 12, 2014

Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Your ambassador doesn’t always have to be a celebrity.

Case Study 90

Case Study How To Study Pitching 90

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

APRIL 11, 2016

What does this change in policy mean for marketers and communicators? If you don’t already have a sizable portion of your ad budget allocated to boosting earned media content with paid advertising, now would be the time to reallocate those dollars. Second, we can monitor and measure influencers’ content directly.

Facebook 60

Facebook Brand Branding eBook 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. Digital Advertising – Specifically starting with paid social media promotion. I spent the first 3.5 Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. The Communication Diva Podcast. Six Pixels of Separation.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52