Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

wiredPRworks

FEBRUARY 11, 2019

How would your business, and your life, change? But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. – Choose your brand story theme.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

5W PR

NOVEMBER 21, 2016

Once the audience had grown to a level that met the current distribution, a larger distributor was needed to increase the brand further. But throughout that process, remember what is important, why you wanted to start the business in the first place. For Small Town Brewery, the support system is its connection to the community.

Small Business 103

Small Business Publicity System Community 103

Sword and the Script

JULY 11, 2023

He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding. Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency.

Publicity 134

Publicity Small Business Trends Leadership 134

PRSay

JUNE 4, 2024

At the community level, it looks like your neighborhood straight small business owner who employs several LGBTQ+ people in their business and offers them equal pay and access to opportunity with their straight counterparts. an NGLCC-certified LGBT Business Enterprise. Yes, we’re all stressed.

Government 209

Government Employee Insurance Insurance 209

The Hoyt Organization

MAY 20, 2024

Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Building Your Brand You may not realize it at first, but your hospital group, chain of clinics, or medical practice is your brand. And anyone who works with the public needs good public relations advice.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. Creativity helps express company values in a distinct brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

5W PR

APRIL 22, 2019

Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. Let’s say there is a business that offers marketing automation and agency work to small businesses.

Consumer 60

Consumer B2C Brand Branding 60

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. If you have skills other businesses could use, make them available online. ET on the Kennedy Center website.

Crisis 225

Crisis How To Small Business Social Media 225

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. But when the acknowledgment comes from your hometown, it’s means a little something extra special.

Journalism 52

Journalism Agency Employee Community 52

PReview: A Blog by NewsVoir

AUGUST 17, 2020

Choosing the right PR agency is a crucial decision for your brand; some of these steps may help you identify which PR partner can be potentially perfect for you In today’s highly communicative era, making tactical use of public relations has almost become a necessity. Be it a small business or an established […].

How To 98

How To Small Business Agency Blogging 98

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Startups and small businesses.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.

Digital PR 251

Digital PR How To Small Business Analysis 251

Solo PR Pro

FEBRUARY 15, 2022

Your small business client did not think your recent influencer activity was worth it. Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. Co-create content with the brand? Have any of these situations happened to you?

Small Business 99

Small Business Web Nonprofit Resources 99

Ronn Torossian

JUNE 5, 2019

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Marketing 264

Marketing Small Business Local Google 264

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

NOVEMBER 9, 2023

It helps brands reach a larger and more engaged audience. Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Their endorsement can lend credibility and legitimacy to a brand.

Product Launch 78

Product Launch Local Small Business Advertising 78

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

5W PR

AUGUST 14, 2023

Small businesses, startups, non-profit organizations , and even individuals can benefit from PR strategies. PR is a valuable tool for building brand awareness, fostering customer loyalty, and establishing a positive reputation, regardless of the size or nature of the organization.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Solo PR Pro

APRIL 25, 2023

According to Law.com, “the law of contracts is at the heart of most business dealings; it is one of the three or four most significant areas of legal concern.” Imagine walking into a store to buy a brand-new appliance. This scenario would never happen, yet this happens in far too many PR businesses.

Writing 85

Writing eBook Small Business Agency 85

Victorious PR

AUGUST 18, 2022

Between scalable, small business, lifestyle, buyable, big business, and social startups, there are dozens of reasons why each needs publicity. For the sake of this explanation, we will assume that all businesses we are talking about are well-run businesses with high profits and good company missions and values.

Real Estate 52

Real Estate Small Business Agency Google 52

Prohibition

FEBRUARY 18, 2021

TikTok and WPP announced global agency partnership. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so!

Social Media 118

Social Media Trends Media YouTube 118

Agility PR Solutions

JANUARY 16, 2019

How people perceive you and your PR agency will play a large part in your future. Whether your business grows or fails will largely come down to the effectiveness of your branding and the perception that your audience builds of you. Being a small business can be advantageous on occasion, but the fact is that […].

How To 70

How To Small Business Agency Brand 70

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

5W PR

DECEMBER 28, 2020

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. For businesses where consumer personalization is allowed, it’s an excellent strategy to test and see how the target audience is going to respond.

Marketing 88

Marketing Survey Consumer Small Business 88

Solo PR Pro

AUGUST 31, 2021

She used the opportunity to step out on her own, forming Thought Bubble Communications , a boutique agency with a focus in multicultural PR. When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula.

Meeting 98

Meeting Real Estate Energy Agency 98

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. Brand mentions are “implied links” – an SEO win. But even without follow links, brand mentions are now widely considered to be implied links. What changed? The trick here is focus.

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. New online PR academy.

Survey 152

Survey Software B2B Pitching 152

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131