PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. It isn’t so straightforward these days.

Ethics 135

Ethics Policies Guidelines Employee 135

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be. Read Your Work Aloud. Briggs Brady.

Writing 83

Writing Exercises Pitching Blogging 83

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy.

Study 81

Study B2B Marketing Survey 81

The Hoffman Agency

MAY 3, 2022

I knew I wanted to be challenged, apply my passion for writing and strengthen my overall professional skills. We were completing an exercise urging us to think about what we needed from an employer to be happy. Eventually, I came across The Hoffman Agency — a place that checked all my boxes.

Exercises 36

Exercises Agency Storytelling Employee 36

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Stephen Waddington

MAY 19, 2019

The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. You’ll get a measure of the individual's seniority and maturity from their writing.

Policies 60

Policies Exercises Resources Employee 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. The running joke in PR circles is that it often takes longer to get a press release “approved” than it does to write one.

Survey 102

Survey Report Media B2B 102

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Can your agency bring big ideas and execute?

Brand 71

Brand Branding B2B Exercises 71

The Hoffman Agency

JULY 16, 2020

Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. I’d even love to write a book one day. We ventured our way from Oregon to California and began a new phase of life.

Storytelling 50

Storytelling Exercises Internal International 50

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Writing is a core public relations skill. Written word – skills surveys repeatedly cited writing as one of the most important skills in public relations. This exercise is no different with 94% of respondents citing is as important.

Publicity 111

Publicity Survey Measurement Community 111

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Always create press releases in the form of an authentic news story rather than writing it like an ad. Videos can be distributed across social media as well as on your own business blog or website. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR 20/20

NOVEMBER 28, 2022

Blog Monitoring Questions. Next up, if you’re blogging, asking similar questions about your blog traffic is a valuable exercise considering the impact it can have on site performance. In addition, routine blog monitoring can offer insight into the value and potential of specific content topics. Website Traffic.

Analytics 52

Analytics Google Case Study Data 52

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. If it is not paid, steer clear.

Pinterest 120

Pinterest Case Study Internal International 120

The Hoffman Agency

AUGUST 21, 2019

Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. Through this exercise, we learned some things: Our families surprising understand more about what we do than we expected. Here’s what some of them had to say: How would you describe my job?

Storytelling 31

Storytelling Technology Publicity Exercises 31

PR 20/20

APRIL 23, 2019

Blog Monitoring Questions. Next up, if you’re blogging, asking similar questions of your blog traffic is a valuable exercise considering the impact it can have on site performance. In addition, routine blog monitoring can offer insight into the value and potential of specific content topics. Blog Traffic Reporting.

Analytics 102

Analytics Google Case Study Data 102

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Konnect Agency

MARCH 31, 2020

As we settle into our third week of “stay home” quarantine, there is no shortage of advice, feedback, opinion and self-help blogs, posts, videos, live sessions and more to keep us informed and entertained. The post Musing on Lessons Learned appeared first on Konnect Agency.

Community 52

Community Education Video Local 52

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Action PR

SEPTEMBER 11, 2019

That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. Other brands and PR agencies are now learning how to align with awareness days to continue the conversation. For example, we work closely with global group exercise provider, Les Mills.

How To 40

How To Exercises Newspapers Study 40

The Resolution Blog

JUNE 21, 2015

I believe that a barrier in our development could be down to the lack of honesty in what we do and don't know and the lack of sharing between practitioners and agencies. And if our PR campaigns don't have any impact on our client's business it has probably been a pointless exercise. About Stella Bayles.

Google 120

Google SEO Case Study Exercises 120

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.). So they both got it! How do you get it and finally get there?

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. Finally, we were ready to write!

Web 60

Web Internal International Storytelling 60

The Hoffman Agency

MAY 9, 2018

Hoffman Agency, CEO. In going through this exercise, the disconnect in the supply-and-demand equations lands squarely on public domain news. Companies, frustrated by the lack of ROI from announcements, send PR to pummel journalists into submission to write about announcements they don’t care about. By Lou Hoffman.

Media Relations 28

Media Relations Media Storytelling Exercises 28

PR Conversations

OCTOBER 19, 2014

We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner and myself. I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English.

Automotive 97

Automotive eBook Exercises Writing 97

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. I sought him out to lead this initiative when we set up the panel earlier this year.

Analysis 60

Analysis Technology Tools Exercises 60

Shift Communications

JANUARY 19, 2016

When we exercise our courage, we know it. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. Be forthright and unafraid appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data 60

Data Exercises Analytics Social Media 60

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Now consider this exercise in the real-time social media scenario. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

APRIL 8, 2015

As I write in A Sale Is A Love Affair – Seduce, Engage & Win Customers’ Hearts , the killer app in building trust is listening. In fact, when you leave a first meeting, a good exercise is to reflect back on the meeting and ask yourself, “Who did more of the talking? Now it’s time to go deep. The prospect or I?”. Go Deeper In Sales.

Marketing 40

Marketing Case Study Meeting Exercises 40

MaccaPR

APRIL 12, 2016

Sure these folks can all write. The people that end up leading agencies, becoming VPs and breaking new ground in our industry – they’re all people-first counselors who are far more adept at the softer skills than most.”. Get It in Writing. Find outlets for having fun, exercising, volunteering and eating right.

Travel 48

Travel Exercises Corporate Internal 48