Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 107

Blogging Survey B2B Analysis 107

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

SEPTEMBER 27, 2023

The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

Brand 78

Brand Branding How To Analytics 78

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom. Take that, Snapchat!

Brand 126

Brand Branding Guidelines Creativity 126

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. Just make sure influencers do follow FTC guidelines. But influencer marketing strategy has a new creative- and performance-driven look.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 147

Analysis Tools Software SMB 147

5W PR

SEPTEMBER 27, 2023

However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. If you work for a brand or agency, you too must disclose when sharing any posts relating to your employer’s products or clients.

Social Media 92

Social Media Guidelines Media Handbook 92

Konnect Agency

APRIL 20, 2023

” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Leaning into Deinfluencing with an Influencer Marketing Agency So, how can brands and marketers lean into the trend of deinfluencing? What is Deinfluencing? Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. What is the biggest difference between marketing for a government agency and marketing for a brand?

Government 35

Government Agency Consumer Agriculture 35

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. Having an agency partner who can effectively build out a campaign is key.

Marketing 74

Marketing Guidelines Agency Creativity 74

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. He saw the fun of it and the opportunity to do something fresh and different, so we broke the mold in a careful way, because Citrix has very particular brand guidelines and positioning. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

The Hoffman Agency

AUGUST 27, 2020

My time as an intern at The Hoffman Agency has been a fantastic experience! This project stood out to me, because the client gave me and the team full creative control, and the folks were really fun to work with. One of the things that The Hoffman Agency has taught me is consistency along brand lines.

Internal 68

Internal International Guidelines Agency 68

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. It includes digging into top influencer lists posted on media sites and blogs. One agency sued an influencer recently for failing to live up to his/her end of the contract.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Konnect Agency

JUNE 8, 2023

This blog post breaks down the different parts of the app where your content can appear and provides a clear explanation of the ranking process for each section. The post Instagram Ranking Explained appeared first on Konnect Agency. Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Guidelines change week to week, and confusion is the only constant. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Find your matches.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

AUGUST 11, 2016

Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. New communication channels (newsletter, blog, etc.). Once the contract is signed, schedule another call to go into details and brief them on the project like a client would brief their agency. Sustainability efforts.

How To 99

How To Guidelines Creativity Examples 99

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

MARCH 2, 2015

From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. While adhering to the guidelines may cause additional short-term expense, the long term benefits of having a site that functions well on mobile devices is worth the investment. Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. newsletters, blog content, social posts, website content, etc.) Am I paying attention to how my message might be received?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Is your PR agency bring creative ideas to the table? Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. If you have no images at all, get creative. This concept applies in design as well.

Infographics 60

Infographics Tools Guidelines Writing 60

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. Many B2B agencies are good at content.

Brand 60

Brand Branding Content Marketing Film 60

Shift Communications

MARCH 10, 2016

In 1994, the conference introduced the popular Interactive and Film tracks, and today SX has become a well-known creative epicenter for everything from tech, music and film, to fashion , sports and even medicine. Establishing these guidelines early on will allow you to utilize your planning time more efficiently. Julie Frey.

How To 60

How To Film Conference Guidelines 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round.

Publicity 85

Publicity Training Technology Data 85