ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms? Have solid and relevant connections.

Agency 71

Agency Healthcare Interviews Creativity 71

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 100

Interviews Publicity Technology Social Media 100

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

Agency 102

Agency Brand Branding Resources 102

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. The art of the follow up can be its own blog post. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. . Follow up, but know when it’s time to stop.

How To 321

How To Media Report Pitching 321

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle.

Trends 293

Trends Pitching Agency B2B 293

The Resolution Blog

FEBRUARY 27, 2020

In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?

Media 156

Media Interviews Creativity Agency 156

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 88

Interviews Instagram Video Creativity 88

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Sam Zises is the Founder and CEO of [L]earned Media , a leading creative marketing agency based in NYC.

Interviews 79

Interviews Media Content Marketing Facebook 79

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Their tenacity is just remarkable.

Agency 54

Agency Healthcare Interviews Insurance 54

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Mike Falkow is the Creative Director of Meritus Media Inc. The difference between PR and Marketing. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly.

Interviews 60

Interviews Instagram Video Creativity 60

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Privacy Interviews 189

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! Clutch analysts interview prior clients of service providers over the phone. We’ve Built a Reputation!

Advertising 40

Advertising Advertising Agency Marketing 40

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! Clutch analysts interview prior clients of service providers over the phone. We’ve Built a Reputation!

Advertising 40

Advertising Advertising Agency Marketing 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

APRIL 11, 2023

Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock. Paid social media advertising is another route to reach a wider audience.

Publicity 88

Publicity Financial Banking Social Media 88

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Together their agencies wield significant influence over the roads and highways in the nation’s fifth most populous state. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Shift Communications

MARCH 20, 2015

In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. Building connections is also about taking the initiative and getting creative. Informational interviews. As I’ve worked to expand my professional horizons (i.e. Coffee dates. Zach Burrus.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

5W PR

JULY 31, 2023

They demonstrate creativity, playability, and quality. Media interviews, press releases , and social media engagements can further amplify the reach of the showcased products, driving consumer interest and sales. Attendees get a first look at these products. There’s a variety of toys, from classics to tech toys.

Internal 78

Internal International Retail Trade Shows 78

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. Brands can reach out to fashion and lifestyle journalists or bloggers to request coverage and arrange interviews. The post Fashion Week Isn’t Just For Big Names in Big Cities Anymore appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 88

Fashion Storytelling Social Media Instagram 88

5W PR

NOVEMBER 23, 2022

An interview format is effective when listeners want to listen to other people’s stories. While being a guest on a different podcast, one can get creative. The post Best practices for marketing podcasts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Give importance to length and frequency.

Marketing 88

Marketing SEO Interviews Creativity 88

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. There’s always a creative solution. the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Brand Branding 62

Shift Communications

MARCH 3, 2016

To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination. SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? . Julie Frey. Account Manager.

Interviews 60

Interviews Conference Creativity Community 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136