ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

SEPTEMBER 3, 2019

Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. This seems to give you access to your media list right from an email.

Analytics 70

Analytics Report Technology Pitching 70

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JULY 10, 2017

The agency backed it up with current newsy facts and set about pitching it. The client didn’t want to “waste” the idea, but they also didn’t want the agency to change it very much. It was a good opportunity for agency and client learnings, however. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. When negotiating partnerships, a key factor that decides budget is the influencer’s engagement rate and back-end analytics. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

OCTOBER 2, 2018

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. It seems true because the list of duties added to the marketing role are growing longer and now count data, analytics, technology and customer experience, among many others. The analytics? The technology? Talk to Us !

Survey 97

Survey Marketing Product Launch Analytics 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Marketing analytics reports (automation software dashboards, social, SEO, website). Marketing automation and analytics setup. Industry trends and reports. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? An artificial-intelligence-driven analytics company may not have news to announce, and its story might not resonate beyond narrow tech blogs. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Product launch. Myth #1: PR is too expensive for my brand. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196

Konnect Agency

NOVEMBER 7, 2019

And while you’re at it, loop in your PR agency so they can recommend the best strategy for you. A PR agency can easily take deal with headaches like negotiations, creative brainstorming, planning and message control. One of our favorite’s at Konnect is Google Analytics. Up Your Influencer Intake. Eliminate Heavy Weightlifting.

Instagram 60

Instagram Social Media Software Analytics 60

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Additionally, they’ll also provide you with analytic reports to gauge the success of your press release. Sending press releases doesn’t have to be complicated when working with an experienced press release agency.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming.

Product Launch 60

Product Launch Report Resources Analysis 60

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. Set Realistic Goals for Product News. Don’t Forget the Trades. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. The post Let Influencer Marketing Drive Your Consumers Down the Sales Funnel appeared first on Konnect Agency. – Maggie Cereghino.

Consumer 52

Consumer Marketing Social Media Instagram 52

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. Always make sure your metrics map back to the objectives outlined in your plan. Leslie Clavin.

Company 60

Company Analysis Healthcare Product Launch 60

Prohibition

OCTOBER 7, 2022

This could be the history of the company, its values, an upcoming company event or a new product launch. Your target audience is now aware of your business, but at this point, we’re asking them to take an active, measurable interest in your product or service. Make use of LINKEDIN analytics. a/b Testing.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. When I have a product launch, I like to use multimedia-rich press release for this segment. Does your PR agency make your job easier or harder?

B2B 60

B2B Facebook Marketing Social Media 60

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. The agency used a multimedia news release to house and promote their client’s press kit and product visuals. The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience.

Company 40

Company Case Study How To Product Launch 40

Shift Communications

AUGUST 3, 2016

If you are not using Google Analytics as one of your baseline measurements learn how to with this post. The post The Top 5 Things Every B2B PR Plan Needs appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If you are not thinking about referral traffic, read this post. Define the Timeline.

B2B 60

B2B Interviews Strategy Product Launch 60

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. Almost always these days, when there is any kind of launch, there will be a dedicated microsite, or a landing page, or something similar, to which you’re tasked with driving traffic. Then figure out what specifically you’re going to track.

Measurement 40

Measurement Analytics Google System 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145