Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need.

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Agency How To Product Launch Internal 120

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Schedule Time to Connect.

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Agency Print Pitching Product Launch 52

Konnect Agency

APRIL 26, 2023

The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape. Looking for an experiential marketing agency?

Agency 52

Agency Marketing Creativity Consumer 52

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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Strategy Product Launch Brand Branding 88

5W PR

SEPTEMBER 8, 2023

Concise communication In a world of information overload, text posts can provide a concise and straightforward way to convey important information, such as product launches , promotions, or event announcements. This could include showcasing the team, workspace, product development process, or charitable initiatives.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

APRIL 8, 2024

Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign. The post The Role of PR in Transforming Consumer Finance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Consumer Financial Ethics Banking 78

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

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B2B Marketing Product Launch YouTube 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

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Publicity How To Agency Product Launch 334

5W PR

APRIL 3, 2024

Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. The post Launching Tech Giants: How PR Fuels High Growth in Tech Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]?

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B2B Apparel Product Launch Agency 159

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

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Product Launch Local Small Business Advertising 78

Prohibition

AUGUST 29, 2023

By implementing these food PR tips, you can ensure a successful launch and create a strong foundation for your new product or menu item. Food PR Services Offered by Agencies Food PR agencies offer a range of services to help businesses launch new products and menu items successfully.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity.

Marketing 62

Marketing Product Launch Retail Creativity 62

5W PR

MARCH 21, 2024

Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs. The post How PR Influences Lifestyle Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Trends Product Launch Ethics Travel 78

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Communications Policies Product Launch Reputation 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

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5W PR

AUGUST 23, 2023

Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings. PR consultants work independently or with agencies, providing strategic communication advice to clients across various industries.

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Publicity Public Affairs Crisis Communications Policies 78

Mediagraphix PR

APRIL 24, 2023

Even the best items might fail without the proper advertising, despite the fact that you’ve been working so hard on your new product and are certain of its amazingness. A potent strategy for marketing your product launch and creating attention is public relations (PR).

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Product Launch Advertising Advertising Strategy 52

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

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Agency Healthcare Interviews Insurance 54

Landis PR

AUGUST 22, 2022

As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. This applies equally to a product launch, leadership announcement or any news moment at the company. Why is “why” so important? Why do you have this pitch idea?

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Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

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Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. What is newswire distribution?

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SEO Print Financial Product Launch 279

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Product Launch Consumer Community Interviews 78

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. This can be achieved in a multitude of ways. Remember, they’re not just customers, they’re potential friends.

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Strategy Brand Branding Product Launch 78

Prohibition

AUGUST 14, 2023

Thank you to Black Sheep for allowing us to launch its new beer, we’re really proud to have been part of this in support of such a worthy cause. For more information on our PR services , contact us today. Sponsorship

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5W PR

JANUARY 8, 2024

Beauty campaigns often align with seasons, introducing ne͏w products, color palettes, and skincare routines that resonate with the changing needs of consumers. Long-term stra͏tegic plannin͏g For overarchin͏g brand campaigns or major ͏product launches, beauty brands often engage in long-term strategic planning.

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Trends Product Launch Consumer Analysis 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

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5W PR

JANUARY 3, 2024

Marketing often involves specific campaigns tied to product launches or promotional periods. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Marketing targets potential customers and aims to drive purchasing behavior.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

SEPTEMBER 13, 2022

Recently, Twitter announced that it would be releasing a brand-new shopping feature titled Product Drops, which will allow companies to tease and promote new product launches inside the platform. The post 5 Digital Trends We Are Seeing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Trends Pinterest Product Launch Instagram 78

5W PR

AUGUST 27, 2021

Fortunately, there is a set of requirements that most businesses should be looking to get when choosing an agency. With all of these different strategies, the agency will assist its clients in managing and maintaining a positive reputation with the general public, as well as the company’s target audience. Reputation Management.

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ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

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Product Launch Trade Shows Comparison Government 120

5W PR

OCTOBER 19, 2023

Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. The post Should You Consider Celebrity Endorsements for Your Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Brand Branding Product Launch Sports 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

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Media Training Policies Agency Interviews 249

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. The post Positioning Your Company for Investors appeared first on Public Relations Blog | 5W PR Agency | PR Firm. They can also share their industry awards which can help show the brand’s potential for growth and success.

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Company Corporate Product Launch Internal 88

The Hoyt Organization

APRIL 17, 2024

This can give you valuable insights into their strategies, product launches, and media coverage. We are a public relations agency that specializes in creating customized strategies for businesses to manage their online reputation effectively. You can then tweak your PR strategy accordingly to stay ahead of the game.

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Google Publicity Customer Service Web 52