5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. Media Relations. SEO and Content Marketing.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews. Talk to Us !

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Did you know?

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

AUGUST 15, 2017

Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. This is what the trend in content marketing is about. I’m not suggesting it’s easy.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

APRIL 10, 2018

Other readers liked these related posts: Is Media Relations Getting Harder? Why Content Marketing and Public Relations Need Each Other. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. Need a PR agency that can both bring ideas and execute on them? Talk to Us !

Engineering 71

Engineering Content Marketing Analysis B2B 71

Burrelles Fresh Ideas

JANUARY 23, 2024

Find out how Burrelles helps brands and agencies with media monitoring and analysis. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. 11 Simple Ways for PR to Score Content Marketing Points. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

AUGUST 16, 2018

Though interactive content is engaging, the fact that it’s natively designed to fit within the context of the experience that customers are expecting, means that they still get an organic moment online. Approaching Interactive Native Content. Used correctly, this strategy can be a great addition to any marketing plan.

Brand 74

Brand Branding Survey Analysis 74

Waxing UnLyrical

OCTOBER 12, 2012

Including in social, and in agencies, and outside of agencies. Traditional media relations is still very important in most agencies, and to most clients. Developing skills in areas such as video editing and content marketing is a huge asset. Simply because we don’t see them?

Social Media 100

Social Media Publicity Media Conference 100

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Social media analysis and management – check out Sprout Social and Tweetdeck.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. I was pretty good at media relations and I was confident I’d be able to turn things around. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. Repurpose Does Not Mean Regurgitate in Content Marketing. Good PR agencies usually ask new clients for a list of top competitors. Predictions, PR and Pressing Questions on SEO [UML]. 3) Deep scope of competitive for new ops.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). The media PR salary: $100,000.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Waxing UnLyrical

OCTOBER 5, 2016

A1 Prior to working in #pr measurement I was in PR itself – agency and in house #measurePR #amecmm. A1: Learned abt measurement in 1st PR agency job 20+ yrs ago. A1 I was PR & IR Director @ F500 & ‘KNEW’ there was value in #PR & Media Relations & now I KNOW! Always been a data nerd.

Measurement 77

Measurement Analysis Tools Agency 77

PR Conversations

SEPTEMBER 13, 2018

Another trend is towards flexible working within a ‘gig economy’ In this PR Conversation post, I discuss how these developments affect the PR industry, with Nigel Sarbutts, founder of The PR Cavalry , a service designed to connect public relations freelancers with clients and PR agencies based on data and logic. .

Survey 82

Survey Resources Agency Training 82

Burrelles Fresh Ideas

JUNE 13, 2023

By leveraging these interactions and established relationships gained from networking opportunities, you’ll see possibilities for further expanding audiences organically (via word-of-mouth) opening several public relations opportunities unavailable without meaningful connections. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 8, 2017

This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing. What is the difference between content and content marketing? Is your content substantially different ? 3) Content metrics and KPIs.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91