Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. If you want to build an audience of subscribers…. 48: Dr. Tim Furche.

Blogging 133

Blogging Software Google Content Marketing 133

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 23, 2017

One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. However, for better results, you should use a blend of free and paid sentiment analysis tools. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. SEO and Content Marketing. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

JULY 25, 2023

The report is based on a survey commissioned by B2B agency Transmission and conducted by the research firm Savanta. About half were senior financial leaders, such as CFOs, and the other half were senior marketing leaders including CMOs. Yet this is really hard to prove in a spreadsheet and CFOs are a highly skeptical audience.

B2B 95

B2B Brand Branding Marketing 95

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

NOVEMBER 5, 2018

Here are some of the key marketing skills PR professionals should master to step up their game: Content Marketing . PR professionals are adept in creating a variety of content suitable for a wide range of audiences. The use of social media marketing is crucial to a successful brand. Research & Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Sentiment analysis around this question suggests context matters.

Survey 103

Survey Marketing B2B Content Marketing 103

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Only contact information and products/services rated higher.

Survey 88

Survey Storytelling Consumer Analysis 88

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer. The link between blog content and SEO is well established. The audience has also changed.

SEO 113

SEO Community Blogging LinkedIn 113

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

Shift Communications

SEPTEMBER 17, 2014

Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Use this information to cater your posts and content to your audience. Marketing Coordinator. Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

I’ve been in the industry at large agencies as well as two that I founded and along the way I’ve been privileged to work with some truly excellent professionals. It’s easy to be mired in tactics on the agency side, because the right activities, well packaged, can make a big difference in earning media coverage.

SEO 159

SEO Analysis Storytelling Training 159

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Communications Conversations

JULY 26, 2018

Absolutely no critical analysis is happening. Unfortunately, I see very little of that on today’s marketing/communications teams. Especially (sadly) on the agency side. After all, these people are getting paid for their analysis and ideas! And, like I said, agencies aren’t of much use here either.

Technology 84

Technology Social Media Tools Trends 84

Critical Mention

MAY 28, 2019

A/B testing: Most email marketing platforms have some kind of A/B testing, but it is important to understand what capabilities each platform has and on what pricing tier A/B testing becomes available. The post 4 Must-Have Features in an Email Marketing Platform appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Marketing 71

Marketing Social Media Tools Content Marketing 71

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Vice president (agency): $125,000.

Survey 113

Survey Agency Report Corporate 113

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics. When should a company hire a public relations agency?

Interviews 98

Interviews Publicity Technology Social Media 98

Contently - Strategy

MARCH 22, 2022

SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. Conduct a content gap analysis. Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness.

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! But could these habits be holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Cision

APRIL 6, 2016

Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. Data will give you the insights you need to find whitespace in the market. Image via Michael Brito.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Communications Conversations

SEPTEMBER 15, 2020

But, I’ve always tried to use and develop lists that are interesting, built on editorial curiosity and based on a mix of background and analysis (and sometimes, data). Matt makes this list as the president of one of the largest PR/comms agencies alone. And, she’s one very connected agency owner. She seems fantastic.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. or less and detailed demographics are in the report. >>>

Leadership 189

Leadership B2B Marketing Study 189

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

Strategy Crisis Marketing B2B 116

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 84

Trends Marketing Mobile Web 84

Shift Communications

NOVEMBER 24, 2014

How do you make all of that analysis effort and time worthwhile? How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

JULY 31, 2018

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.

Publicity 60

Publicity Software Government Content Marketing 60

Burrelles Fresh Ideas

JANUARY 23, 2024

Find out how Burrelles helps brands and agencies with media monitoring and analysis. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 76

Technology Training Data Consumer 76