Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 95

Survey Industry Leadership Study 95

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6

Report 81

Report YouTube Privacy Web 81

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. just a bit boring. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Radio 92

Radio Television Social Media Sports 92

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing.

Crisis 0

Crisis Reputation Study Social Media 0

Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Storytelling through the Eyes of a Child. But all good stories need a hero and a villain,” writes Martin Waxman in this analogy filled post. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Most useful offline reference resource: The Tao of Twitter, by Mark Schaefer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. We wanted our so-called partners to write or broadcast stories about our clients. How do you do it? As always, a few tips: Find a p artner.

Television 75

Television Storytelling Groups System 75

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. Consider advertising there. A Guest Post By Natasha Clark, Founder of Lioness Magazine. Do they get coffee at a particular place? Do they shop on certain websites?

Enterprise 150

Enterprise Community Education Radio 150

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Still measuring your company’s “likes” on Facebook and followers on Twitter? Connect with him on Twitter. And how do I know that? Align or Die.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Connect with him on Twitter.

Marketing 40

Marketing B2C B2B Social Media 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Pay attention to their previous work, the types of stories they write, and their social media presence. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 89

Video Publicity Marketing Analytics 89

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com.

Agency 100

Agency Advertising Advertising Twitter 100

PR 20/20

NOVEMBER 13, 2018

Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. Image credit: Twitter. Image credit: Adweek. Probably not.

Brand 69

Brand Branding Sports Consumer 69

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And this is the advertising, public relations, and digital. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” In fact, Danielle writes a lot about flavors, our show’s producer.

Trends 78

Trends Brand Branding Reddit 78

Flatiron Communications

MAY 2, 2017

Today, the smart folks at Sawhorse Media, an early partner of Twitter’s with access to its real-time firehose, built a platform for both PR pros and reporters that made finding just the right journalist for one’s story idea easy and intuitive. If you’re not sure where your writing stacks up, try this 25-question quiz.

Tools 45

Tools Twitter Report Pitching 45

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. High Income Business Writing. The #AskGaryVeeShow. Want to get on the show? Discusses topics in marketing weekly.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91