ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Capitalize on recent trends. PR pros have been “newsjacking” for decades but it wasn’t until 2011 that David Meerman Scott penned the term.

Pitching 333

Pitching Case Study Leadership Data 333

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Local Print 120

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Localization Consider localized marketing campaigns. Localization goes beyond language. It includes cultural references and context.

Strategy 78

Strategy Marketing Local Groups 78

Shift Communications

NOVEMBER 3, 2014

In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience.

Advertising 92

Advertising Advertising Viral YouTube 92

PRSay

FEBRUARY 7, 2024

Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

JULY 26, 2022

Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent? How much flexibility do local teams have? Some global PR firms are already leveraging this trend and have been able to leverage India to service their global clients effectively.

Local 109

Local Crisis Management Internal International 109

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. This resulted in huge success. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 84

Trends Marketing Mobile Web 84

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. Television news and online sources have seen significant upticks against a trend of decline. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Global and international PR networks Networking isn’t confined to local or national boundaries.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Young companies need to find ways to earn endorsements from a reputable third-party. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

5W PR

MARCH 31, 2023

Alcoholic and non-alcoholic brands alike can engage with customers through promotional campaigns and advertisements. Promotions Non-alcoholic brands can create limited-time offers and promotions to capitalize on seasonal trends. Brands can also highlight locally sourced ingredients or commitment to cutting carbon emissions.

Consumer 88

Consumer Local Brand Branding 88

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 95

Strategy Publicity Media Video 95

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space.

Crisis 164

Crisis Ethics Publicity Marketing 164

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

Radio 74

Radio Television Media Local 74

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. Through targeted media outreach, publicists can position these experts to media covering industry trends, insight stories, and timely news topics.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. Through targeted media outreach, publicists can position these experts to media covering industry trends, insight stories, and timely news topics.

Agency 52

Agency Local Newspapers Interviews 52

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors.

Tourism 97

Tourism Hotels Travel Meeting 97

Flack's Revenge

DECEMBER 5, 2018

The counter-trend to increased digital communications is the growing desire to meet in person. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. International Association of Business Communicators: [link] IABC also has local chapters ( like the Atlanta Chapter ) that may have additional local resources for job seekers or employers. AdAge: [link] 13.

Publicity 103

Publicity Communications Local Resources 103

Agility PR Solutions

OCTOBER 29, 2020

One of the oldest forms of advertisement and self-promotion comes in the form of politics, with politicians looking to advance their careers with the use of marketing firms that promise to expand their visibility in their local community. For over 200 years, this has been the case in the US and across the world, leading […].

How To 78

How To Local Advertising Advertising 78

Prohibition

NOVEMBER 12, 2018

Organic reach has been declining for years, with Facebook reducing the visibility of business and brand pages in the newsfeed, to the point that organic reach is actually trending towards zero. Why is Facebook advertising important? . How can I use Facebook advertising effectively? Sell a product online?

Facebook 59

Facebook Strategy Advertising Advertising 59

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. What are some hot summer trends in food and beverage influencers will be talking about? My favorite local influencer is Chicago-based foodie Erin Byrne.

Brand 40

Brand Branding Local Instagram 40

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Trends in digital news.

Consumer 78

Consumer Measurement Local Data 78

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 19, 2016

Advertising: 8/24/2016. Advertising: 10/11/2016. Advertising: 10/17/2016. Advertising: 10/25/2016. Advertising: 11/7/2016. Advertising: 10/20/2016. Advertising: 11/24/2016. Advertising: 10/28/2016. Advertising: 11/28/2016. Advertising: 11/25/2016. Advertising: 11/22/2016.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Use your company’s brand name for local targeting. Use your product’s name if you’re marketing it or promoting it. Build rapport with influencers.

Instagram 120

Instagram How To Guidelines Facebook 120

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. And then, on the local level, I want you to think about what’s happening in September. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.

Pitching 130

Pitching System Google Local 130

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. COMMUNITY BUILDING. PERSONALIZATION.

Marketing 113

Marketing Instagram Media SEO 113

Bianchi Biz Blog

MAY 18, 2023

They understand your audience, know the key industry trends and issues … have solid relationships with the right reporters, event organizers, influencers and thought leaders … and can hit the ground running in generating great PR results for you. Some clients just want PR without advertising or social media support.

Agency 80

Agency Automotive Mobile Local 80

Doctor Spin

NOVEMBER 5, 2023

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. So, the audience pays for content with their attention, advertisers pay for attention with their money, and the editorial outlet pays their staff with ad revenue. It was a great time to advertise.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52