PRSay

JULY 26, 2022

Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent? How much flexibility do local teams have? Think global, act local or bridge global causes in the approach. Social advocacy and purpose-driven campaigns gain attention and deep results.

Local 109

Local Crisis Management Internal International 109

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Rather than face months or years of protests from locals, it simply bowed out. Somehow, Amazon has escaped the worst of the techlash , at least for now. So, what did Amazon do?

Privacy 165

Privacy Retail Government Google 165

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company.

Marketing 68

Marketing Retail SEO Instagram 68

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. manual social media searching, local news, niche publications, community events, etc., Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands.

Twitter 120

Twitter Social Media Retail Groups 120

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 66

Telecommunications Automotive Study Retail 66

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Recently, Poundland received a slapdown from the Advertising Standards Authority over its ‘Elves behaving badly’ social campaign. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Partner with a local influencer to promote your business on social media. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Konnect Agency

JANUARY 21, 2021

This is a key tactic in driving people down the funnel especially as 27% of internet users say they find new products and brands through paid social advertisements. If you’re looking to increase foot traffic at a local retailer, influencers can activate their audiences to go in-store and purchase using digital coupons.

Consumer 52

Consumer Marketing Social Media Instagram 52

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Review score also impacts the position of an advert on Google.

Engineering 67

Engineering Reputation Social Media SEO 67

Mark My Words

FEBRUARY 23, 2018

Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign. Despite the complaints and some expression of regret the discount retailer racked up its most successful trading since 1990. Christopher Plummer is now on stand-by in bunny ears.

Print 60

Print Viral Film Construction 60

Stuart Bruce

NOVEMBER 11, 2016

Householders expressed concern that their son’s child couldn’t get into the local school because it was full of the children of immigrants. The UK Conservative party used Facebook in the 2015 general election not just for crude targeted advertising, but analysed it to get insight that could be used in doorstep conversations.

Communications 154

Communications Data Policies Twitter 154

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Birchbox sends subscribers monthly, customized samples with an integrated retail component to buy the products they like, and with topical content to aid their discovery. They host birthdays, open play and other events.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail. Would the public empathize with celebrities who felt their presence was an implied endorsement of the brand, and perhaps blow back against Fiji Water?

Marketing 78

Marketing Viral Consumer Brand 78

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Are you a member of your local Chamber of Commerce? Let the media know.

Web 40

Web Pitching Local Report 40

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail. Would the public empathize with celebrities who felt their presence was an implied endorsement of the brand, and perhaps blow back against Fiji Water?

Marketing 48

Marketing Viral Consumer Brand 48

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

NOVEMBER 10, 2015

Whether you work for a children’s hospital or an outdoor adventure retailer like REI, reaching the right audience at the right time is the key to your success. Bring Your Content Into Real Life. Bolin Marketing which shares how important visuals are for a brand. You can also follow @mimatweet and #mimasummit on Twitter.

Marketing 48

Marketing Social Media Video Mobile 48