Flack's Revenge

NOVEMBER 22, 2022

Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke. She conducted a Twitter interview with him (after he DMed her) and asked about his seemingly open view to more regulation: He characterized his past conciliatory statements — as little more than “PR.” I’d say that sums it up pretty well.

Banking 177

Banking Employee Financial System 177

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing.

Media Relations 197

Media Relations Trends Media Newspapers 197

Stern + Associates

FEBRUARY 28, 2024

paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). That editor will be swamped – too busy to even conduct interviews, in many cases. Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.),

How To 99

How To SEO Strategy Social Media 99

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! Give Reporters A Chance To Interview Leaders. The Advantages of Going on Camera.

Product Launch 101

Product Launch Travel Interviews Writing 101

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. By Seedepth. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? Those are their sponsors and they pay for the advertising. Ask Google, “Who writes about [your topic] at [name of publication]?” If so, are you staying connected with those journalists? New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email is best to get it in writing. And in special sections, preference is given to Realtors who advertise with us.

Real Estate 223

Real Estate Local Pitching Media 223

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. Will Advertising Disappear? Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. But essentially it’s not straightforward display advertising. Never Eat Ramen Alone Again. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 193

Financial Reddit Advertising Advertising 193

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What Will It Take for Advertisers to Back Away From Facebook? Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”.

Pitching 215

Pitching Journalism Construction Writing 215

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We write video scripts. We film an interview with you. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media.

How To 130

How To Pitching Film Video 130

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. Takeaway: Credibility is an existential threat to journalism – and always has been.

Journalism 136

Journalism Media Relations Report Media 136

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 90

Marketing B2B Interviews Content Marketing 90

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! As well, it synthesizes a host of ideas. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Maxim Behar

APRIL 2, 2024

Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. The PR professionals interviewed for this book have offered a marvelous palette of opinions about what has happened in the industry. However, those channels are of an entirely different type.

Print 64

Print Social Media Web Television 64

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Flack's Revenge

OCTOBER 14, 2019

I wanted to learn more about his work and asked if he’d agree to an email interview. Please tell me about your background; I understand you come from the advertising field? I worked in advertising as a copywriter. Norm said yes – so see the Q & A below. I’m becoming less uncomfortable with it.

Communications 227

Communications Creativity Advertising Advertising 227

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I love living in the city and I am always out and about trying new restaurants, going to events (as I write this I am preparing to go to the Brooklyn Botanic Garden to see the cherry blossoms) and people-watching. I respond well to pitches that have a “why.”

Automotive 86

Automotive Report Meeting Radio 86

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 94

Automotive Meeting Report Media 94

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174