Prohibition

JANUARY 20, 2021

This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. PR agencies are constantly consuming the media, that includes print, digital, online, broadcast, social – the list goes on!

Company 62

Company Software Crisis Management Agency 62

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. It could be the first-ever book in the world first published on Social media and then printed. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Maxim Behar

MARCH 11, 2021

Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. In 1999, I gave an interview for a then startup online edition and said that print media are apparently becoming history and I don’t believe they would last for another twenty years.

Newspapers 52

Newspapers Hotels Media Advertising 52

Sword and the Script

JULY 7, 2015

The producers interviewed Davis about his work and at the end, he says, they casually asked if he ever heard of a legendary shark of the bayous called the Rooken. “And I said, ‘No, of course not. That sounds like a ridiculous fisherman story,’” Davis says. Linguistically out of context. Visually out of context. .

Storytelling 60

Storytelling Film Interviews Policies 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

PR Conversations

JULY 4, 2016

About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. But I’m not sniffy about later editions.

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. But I’m not sniffy about later editions.

Advertising 40

Advertising Advertising Resources Course 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Mindful Marketing

SEPTEMBER 11, 2015

It’s getting harder and harder to read an entire publication these days, but pretty much daily I go through the Wall Street Journal and various client-specific publications such as CSO or SupplyChain24/7 – and I’m dating myself here – but I still get a print edition of the Boston Globe delivered each day. And, of course, Star Wars.

Marketing 50

Marketing Wireless Software Journalism 50

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. 1) What has changed the most about marketing over the course of your career? Advertising was extremely expensive. Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. All good PR people have relationships at key media outlets, of course. And there are practical reasons to prep early.

Television 120

Television Interviews Engineering Tools 120

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 5 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

JANUARY 24, 2017

And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Know a PR, marketing or sales leader with compelling ideas fit for print? 3) What has changed the most about marketing over the course of your career? Don’t miss these exceptional interviews. ” * * *.

Marketing 60

Marketing Ethics Interviews Google 60

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Generally, you should pay to promote content only after the organic distribution has run its course.

Media 102

Media B2B Groups Conference 102

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Of course, the small kitchen space that I had was a rented one from a friend of mine who resided at a place very close to the place I was living. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. The interview was published in "24 hours"

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

MARCH 20, 2018

2) How has event marketing evolved or changed over the course of your career? See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 74

Industry Marketing Enterprise Mobile 74

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Of course, you could also decide that each month you will focus on a different category – it’s up to you to figure out what mix best suits your audience. Make It Easy On Your Team.

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Raf recently also got interviewed about this in the Wag The Dog Podcast. Of course, no single employee can handle every task. It is a challenge to keep up. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60