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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Social will evolve both as an organic and paid channel and of course, new social networks will arise. I thought it would be great to get Drew Neisser’s views.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. Digital and print trades in a given sector are tantamount to a virtual business community. They’re platforms for idea-sharing, networking, recruiting, and advertising. Your story may have less eyes on it, but they will be the right eyes.

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Behind the Headlines With Joanna Brahim

Cision

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets.

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How to Not Lose Momentum

Konnect Agency

Publications are getting increasingly more creative with the way in which they print or post paid media. When a customer is reading a magazine and comes across an advertisement, they know they are reading, or seeing, a biased display of the product or brand.

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Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

Sword and the Script

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. she said recently in an interview conducted by email. 1) What has changed the most about PR over the course of your career?

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Optimizing Broadcast Strategies with Eric Chemi, Bospar

OnePitch

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful.