Ishmael's Corner

JANUARY 24, 2016

After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Advertising Advertising Policies 60

Melissa Agnes

NOVEMBER 26, 2014

Note: For more information on CASL and creating a CASL compliance policy, listen to episode #025 of The Crisis Intelligence Podcast. CASL also imposes personal liability on directors and officers of corporations that violate its requirements. email harvesting) and the advertisement and marketing to Canadians online.

Policies 195

Policies Crisis Software Examples 195

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It’s good to have connections to the press — just don’t go on tour with them.

Tools 170

Tools Government Crisis Public Affairs 170

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Automotive Engineering Journalism 73

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 I didn’t always agree with his policy decisions, but I think he’d be a fascinating guy to talk with for 30 minutes. #8

Real Estate 88

Real Estate Local Meeting Sports 88

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. Honesty is always the best policy.

Trends 108

Trends Airlines Social Media Crisis 108

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 I didn’t always agree with his policy decisions, but I think he’d be a fascinating guy to talk with for 30 minutes. #8

Real Estate 78

Real Estate Local Meeting Sports 78

Mindful Marketing

JULY 4, 2020

Despite the elimination of explicit state-sanctioned policies, such as segregation under Jim Crow, many overtly racist practices are now interwoven into our institutions and normalized, and have a reverberating impact that still significantly affects the lives of racially targeted people. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Melissa Agnes

NOVEMBER 26, 2014

Note: For more information on CASL and creating a CASL compliance policy, listen to episode #025 of The Crisis Intelligence Podcast. CASL also imposes personal liability on directors and officers of corporations that violate its requirements. email harvesting) and the advertisement and marketing to Canadians online.

Policies 100

Policies Crisis Management Crisis Software 100

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Ishmael's Corner

DECEMBER 7, 2014

Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget.

Journalism 108

Journalism Local Storytelling Policies 108

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. Each scenario is different and each organization has various internal policies and legal sensitivities to strategically address. Preparing and addressing a corporate crisis is no fun.

Crisis 74

Crisis Airlines Viral Corporate 74

Sword and the Script

AUGUST 28, 2018

TechCrunch didn’t have contributor network per se but accepted more pieces than at least one editor would have liked and recently altered its policy to “invite only.”. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Some say it’s already broken.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Importance of companies having a voice on social justice and other policy issues.”. Additional duties. All things to all people. “We

Communications 126

Communications Crisis Internal International 126

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Face reality and step up. But it’s high time to make these changes.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Cision

JUNE 14, 2016

Depending on who ultimately makes it to the White House, the public policy and regulatory concerns that the healthcare industry will face could be quite daunting. I could argue that concurrently there has been the development of many-to-one communications, if we consider “one” to be corporations or individuals in power.

Healthcare 0

Healthcare Creativity Consumer Government 0

PR in High Definition

FEBRUARY 24, 2020

Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. None of these policies are the sign of a weak, unsuccessful leader.

Leadership 71

Leadership Reputation Employee Hotels 71

Sword and the Script

JUNE 2, 2015

The things I’ve picked up from my agency days have served me well on the corporate side of PR (never forget where you grew up). Corporate communicators get a gazillion emails. The worst thing in corporate world is an unanswered email. My personal policy is to respond in 24 hours or less, especially with a PR agency.

Agency 60

Agency Construction Leadership Corporate 60

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Buy-in starts with the gatekeepers, of which there are many.

Marketing 87

Marketing Resources Technology Internal 87

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. The Flack corporate sponsorship domestic violence NFL Ray Rice'

Corporate 31

Corporate Hotels Sports Policies 31

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. What did you hope to gain?

Creativity 40

Creativity Public Affairs Policies Survey 40

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. The Flack corporate sponsorship domestic violence NFL Ray Rice'

Corporate 28

Corporate Hotels Sports Policies 28

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 165

Policies Community Corporate Enterprise 165

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

JULY 24, 2014

Per Grunig, “If it does not, stakeholders will either pressure the organization to change or oppose it in ways that add cost and risk to organizational policies and decisions.” ” [1] One path to this goal is for organizations to communicate symmetrically to cultivate high quality, long-term relationships with their publics.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

JULY 15, 2015

Next, they must report it back to their organizations so that policies and initiatives can be created that result in mutually beneficial outcomes. But it all starts with listening. So, dear communicator, what are you doing to shift from doer to leader? Image: chrisperriman via Flickr, CC 2.0.

Communications 40

Communications Leadership Mobile Policies 40

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. His Public Opinion Index for Industry provides exhaustive public attitude studies for the guidance of many of our big industrial corporations.” Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40