Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s. TikTok are also testing a feature to ‘refresh’ the ‘For You’ Page.

Instagram 62

Instagram Social Media Twitter Media 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. Twitter’s stingy four) and videos of up to five minutes each.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. They also foster a sense of community and inspire others to embark on their own journeys. Social media platforms also enable direct communication between travelers and tourism businesses.

Tourism 88

Tourism Social Media Travel Marketing 88

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Prohibition

OCTOBER 7, 2022

Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms. Twitter introduces two video updates. Twitter have introduced two updates related to video viewing on the platform, including an immersive video player and a video carousel on their Explore page.

Instagram 62

Instagram Social Media Video Twitter 62

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. But the reaction in the gay and trans community was swift and angry, and sales suffered. But maybe Musk’s Twitter is the closest thing to “any PR is good PR,” at least in his eyes.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

MAY 28, 2021

Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans. Because of this – it’s crucial that advertisers remain up-to-date with the most recent updates across all social media platforms. LinkedIn social media advertising.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 122

B2B Social Media Marketing Media 122

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. On November 18th at 8:30 p.m.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Prohibition

OCTOBER 31, 2022

Facebook groups are having a major update as per the announcement at the sixth edition of the Facebook Communities Summit. These updates aim to help users better connect with communities and facilitate better content sharing, as Facebook has always been a connected, community platform.

Instagram 62

Instagram Social Media Twitter Media 62

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. It can be up-to-the-minute, with discussions of Netflix’s introduction of ads in its content , Elon Musk’s purchase of Twitter , brand safety, the state of CTV, and more. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter is still the best choice for major events, conferences, and the news of the day.

Twitter 84

Twitter Mobile Conference Analytics 84

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Brand Branding Customer Service 120

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Here’s a handy social media marketing checklist. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Get Started on Twitter.

Social Media 149

Social Media Marketing Media Facebook 149

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page. As a result, it’s a primary platform for organic and paid marketing and public relations campaigns.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 105

Media Advertising Advertising Print 105

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

NOVEMBER 17, 2015

We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. When brands first arrived on Facebook and organic reach was high, we spent a huge amount of time and effort on community engagement and interaction,” he wrote. That neatly summarizes the challenges facing Twitter as it looks towards 2016.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Most have huge advertising and marketing clout.

Corporate 338

Corporate Policies Groups Public Affairs 338

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. They are a service business.

Community 93

Community Facebook How To Web 93

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. They understand the nuances of diverse markets, languages, and cultures. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

APRIL 10, 2023

Twitter is overflowing with posts of angry boycotters pouring out, running over, and even shooting up Bud Light cans in protest. The trade publication reported that “it appears likely Bud Light took a volume hit in some markets over the holiday weekend.” Finally, the LBGTQ market is a huge and growing one.

Policies 170

Policies Community Video Brand 170

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Why TikTok? . Video ads aren’t skippable. million likes. .

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

JUNE 6, 2023

How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Brandwatch renews with Twitter.

Survey 149

Survey Software B2B Pitching 149

5W PR

APRIL 21, 2023

Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. This fosters community and boosts user participation. This saves resources while providing valuable marketing content. UGC is a tool in marketing campaigns for authentic content.

Consumer 88

Consumer Video Social Media Community 88

Prohibition

MAY 22, 2023

This enables brands to streamline their delivery of authentic marketing campaigns, showing real customer interaction to potential customers. Twitter update DM function Twitter have released an update allowing users to reply to any message within a DM thread – making it easier to interact within group chats/discussions.

Instagram 62

Instagram Social Media Tools Media 62

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Are the social media waters still safe for marketing? So, it’s still safe if it’s done right; I think the way to do it is to leverage other people, to incite word of mouth through influencer marketing.

Instagram 214

Instagram B2C YouTube Facebook 214

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. million users X/Twitter : 1.96 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Shift Communications

JANUARY 25, 2023

” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. It is who they are and who they look to bring into their community. And that’s not what Equinox is about.”

Strategy 78

Strategy Brand Branding How To 78