ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads.

Branding 78

Branding Brand Engineering Analytics 78

Prohibition

MAY 22, 2023

The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Instagram 62

Instagram Social Media Tools Media 62

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

FEBRUARY 4, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Digital marketers have grown up with real time data provided by platforms such as Google and Facebook. As a result, podcasting is underserved by advertising. Podcasting analytics are awkward by comparison.

Measurement 90

Measurement Analytics Comparison Data 90

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Community management.

Social Media 174

Social Media Media Analytics Data 174

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Facebook [link]. Barbara Rozgonyi on Facebook. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Barbara Rozgonyi on Facebook.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables.

Study 138

Study Media Relations Media Measurement 138

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

Crisis Management 88

Crisis Management Print Ethics Local 88

Prohibition

JUNE 8, 2023

On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. This will show that you are actively engaged in the community and will keep your video content fresh and exciting.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Agency relationship Skidz is seeking a creative agency that is prepared to challenge our thinking. I added this post script for the people on Facebook and Twitter that didn’t.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get creative and don ’ t be afraid to pay.

Pitching 120

Pitching How To Instagram YouTube 120

Prohibition

NOVEMBER 30, 2020

Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. You can share reels with your followers on Feed , and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. It’s an opportunity to show off your creativity. Likes and comments.

Instagram 62

Instagram Social Media Fashion Media 62

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How do you envision the future of PR?

Local 120

Local Radio Community Tools 120

ImPRessions - Crenshaw Communications

MAY 23, 2017

There are several tools and creative ways to get your post read by the audience you’re targeting. As soon as a post is complete, make a habit of tweeting it, posting to Facebook, LinkedIn, and your other channels. Advertise your post. Facebook Ads offers an easy interface and a Facebook Ads Manager tool to set objectives.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

5W PR

APRIL 1, 2019

Community is a Great Engagement Booster. Many brands are looking to privatize communications now in favor of limiting interactions solely to public pages. For example, the popular podcast, My Favorite Murder, has its own dedicated Facebook groups for fans to interact with each other and the podcast hosts.

Social Media 68

Social Media Media Community Groups 68

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Become a part of their social community.

Branding 100

Branding Brand YouTube Social Media 100

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! So stay tuned to our Facebook page for more info.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Facebook would distribute it widely and your followers would share it with their friends. Additionally, it’s not all about Facebook anymore.

B2B 79

B2B Social Media Company Marketing 79

5W PR

APRIL 22, 2019

How can a rep from this agency best build a relationship with small businesses in the community? Small businesses may struggle with learning how to run Google Ads or Facebook Ad Manager. Traditional advertising plays a large role in B2C marketing, but what are some other ways to really reach these consumers in a genuine way?

Consumer 60

Consumer B2C Brand Branding 60

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. Facebook Blueprint Educators Portal. The only thing to note here – which Facebook is working on – is the cost of the exam for students to take.

Education 59

Education Social Media Media Resources 59

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail).

Financial 98

Financial Conference Agency Resources 98

Prohibition

JANUARY 23, 2023

Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

Video 62

Video Social Media Instagram Media 62

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Cision

FEBRUARY 2, 2016

Golin is made up of four specialist communities: strategists, creators, catalysts (execution) and connectors (media and channel experts). This means our creative ideas are rooted in powerful insights and set against robust KPIs and evaluation models – so clients know that what they are buying will deliver real, measurable results.

Hotels 120

Hotels Agency Radio Measurement 120

Marketwired

APRIL 21, 2016

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. You can’t win at social by making antiseptic brand-first tweets or Facebook updates. Grassroots methods.

Viral 100

Viral Guidelines Social Media Groups 100

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. At Ogilvy, I was a member of the four-person case study writing committee. Get permission first.

Case Study 106

Case Study Study Video Writing 106

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. Ensuring your brand tells a story to maintain connections and community. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We also have a designated Facebook Group for the community. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60