ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot. This lesson took some time to drive home.]

Advertising 108

Advertising Advertising Newspapers Education 108

PR News

APRIL 9, 2019

Access Intelligence, the parent company of PRNEWS, has kept pace with the changing communications industry by assembling the largest portfolio of brands serving communities across the media and marketing landscape— from PR to event marketing, advertising technology, programmatic, video, television programming and production, digital marketing and e-commerce—with (..)

Industry 69

Industry Television Advertising Advertising 69

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention.

Television 60

Television Radio Analytics Government 60

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share.

Radio 101

Radio Media Television Social Media 101

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value.

Study 146

Study Media Relations Media Measurement 146

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Cision

JULY 26, 2016

David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. I understand Landis Communications is celebrating its 25th year of business this year. The biggest change, however, has been because of technology.

Writing 120

Writing Engineering Journalism Analytics 120

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Movies and television. Technology and computing. Snapchat is tough to understand from a communications standpoint.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

FEBRUARY 6, 2017

Facebook must be part of every communications strategy, no matter how small, because Facebook is where all the people are. Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market. Vice President, Marketing Technology. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Beyond PR

JUNE 30, 2016

But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. According to its website , WOUB-TV is “a non-academic unit of Ohio University’s Scripps College of Communication” and a PBS affiliate. Take WOUB, for example, out of Ohio University.

Radio 69

Radio Newspapers Print Media 69

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. I am very happy that technologies are developing in this way, building upon what started with social media 20 years ago. So they can be better communicated to their clients or followers.

Radio 59

Radio Ethics How To Writing 59

PR Conversations

JUNE 25, 2015

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. McLuhan spent some time working in advertising later in his life. Different tribes of communicators, while, in terms of birth dates, they were of the same generation.

Publicity 40

Publicity Technology Television Fashion 40

Maxim Behar

SEPTEMBER 19, 2022

As he sent me off and played with the brand-new Nokia model I had just bought, which had just been returned to me by the porter and clicked his tongue in amazement at this marvel of technology. He runs the flagship company M3 Communications Group, Inc.,

Newspapers 52

Newspapers Ethics Meeting Hotels 52

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. The emergence of data and analytics has opened so many doors for communicators, allowing us to engage with consumers on another level. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

PR Conversations

NOVEMBER 27, 2015

My contact and meetings with various Iranian PR pros and pundits at other conferences around the world dates back many years; I’ve also studied Iranian texts and scholarly work on communication. Bizarre first impressions. This presentation was to some 60 Iranian professionals from public, private and social sector organizations.

Conference 40

Conference Hotels Internal International 40

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. English and Chinese are both official languages, facilitating international business communications.

Marketing 93

Marketing Local Crisis Management Internal 93

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. That would truly epitomize the spirit of “being social.&#

Social Media 78

Social Media Web Media Measurement 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

PR in High Definition

OCTOBER 19, 2017

Virtual reality is one of the most talked about new technologies at the moment, and another popular news topic of late has been the devastation in countries such as Puerto Rico following Hurricane Maria. ad campaign from 2006, which was banned from British television after the slogan was deemed ‘too risque’.

How To 69

How To Crisis Groups Facebook 69

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. If you’re struggling too, talk to someone.” This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. It costs next to nothing, about the same as sending out text over the wire, which just twenty years ago, was the pinnacle of technology. Text and a photo. Similar here. What’s next?

Blogging 0

Blogging How To Video Course 0

Bad Pitch Blog

JULY 14, 2009

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics. Do you have a calendar of communication activities that is no more than 90 days long?

Training 46

Training Groups Customer Service Television 46

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

NOVEMBER 18, 2021

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. According to “ The Commission on Information Disorder Final Report ,” released Nov. Healthy digital discourse. Workforce diversity.

Social Media 187

Social Media Report Media Government 187