ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. Behemoths build ‘walled gardens’. It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Software 157

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. That is, until now. quarter of the typical marketing budget.

Communications 185

Communications How To Media Measurement 185

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s.

Big Data 166

Big Data Data Communications Creativity 166

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. They want to see third-party validation to understand just how valuable the technology is to the industry. It makes sense.

How To 241

How To Advertising Advertising Data 241

Onclusive

APRIL 17, 2020

Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way.

Data 370

Data Advertising Advertising Corporate 370

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Check out our list of top advertising and retail podcasts too! The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. The increase has in turn sparked new innovations in the technology. households having at least one video streaming service subscription.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. The increase has in turn sparked new innovations in the technology. households having at least one video streaming service subscription.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

JULY 26, 2021

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A.

Advertising 156

Advertising Advertising Technology Data 156

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Thankfully, no.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Here are six of the top takeaways. Linda summed it up well, cautioning, “Don’t send a pitch written by anyone but you.”

Communications 97

Communications Marketing Pitching Technology 97

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JULY 28, 2020

These awards recognize the top advertising and marketing technology providers, all voted on by readers. The post Verizon Media Wins Big at Adweek Readers’ Choice: Best of Tech Awards appeared first on Crenshaw Communications. Exciting news for our client Verizon Media ! Read more about the winners here in Adweek: [link].

Mobile 177

Mobile Media Advertising Advertising 177

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

PRSay

MARCH 4, 2021

With Section 230 of the Communications Decency Act in the news again , PRsay talked with Dr. Cayce Myers, APR , an attorney and graduate director of Virginia Tech School of Communication, about recent efforts to reform internet liability and what this means for PR professionals. What do communicators need to know now?

Communications 172

Communications Policies Advertising Advertising 172

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

It’s valuable currency for advertisers when it comes to targeting. Over the years, GDPR has incentivized additional regulations, like the California Consumer Privacy Act (CCPA) and the newly emerged Surveillance Advertising Act. To do so, we must be able to communicate, market, sell, and teach it in simple terms. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Onclusive

JUNE 24, 2020

We will continue that discussion with three more strategies that we’ve seen modern communicators use. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Seek internal experts. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

OCTOBER 24, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns.

Communications 120

Communications Media Technology Data 120

ImPRessions - Crenshaw Communications

MAY 28, 2020

These awards recognize the top advertising and marketing technology providers, all voted on by readers. The post Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards appeared first on Crenshaw Communications. The first round of voting ends June 5 and finalists are announced 10 days later.

Advertising 156

Advertising Advertising Technology Communications 156