Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Stuart Bruce

OCTOBER 29, 2015

Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them. John Cleese said “Creativity is not a talent. It is a way of operating.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Invest in communications experience.

Government 143

Government Survey Ethics Media 143

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. People — customers, partners and outliers alike — had grown resistant to corporate messaging, most of which blatantly promoted corporate interests, but rarely engaged people in matters of interest.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

The Hoyt Organization

JANUARY 8, 2024

Gen Z demands a different PR communications approach than previous generations. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

Consumer 94

Consumer Social Media Education Advertising 94

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

MAY 7, 2020

COVID-19 has altered the way we all communicate with one another for the time being. . People have shifted to social media communication on sites like Twitter and Facebook. People have shifted to social media communication on sites like Twitter and Facebook. Priscilla is the marketing coordinator for Critical Mention.

Media 113

Media Radio Television Sports 113

Communications Conversations

APRIL 25, 2023

” The site goes on to direct you to content that discusses significant crisis situations in Oatly’s past including massive lawsuits, global boycotts and advertisements that virtually offended everyone. How many times have we seen companies hide behind corporate PR statements when bad things happen? Or, blame others?

Case Study 88

Case Study Crisis Study Instagram 88

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 98

Survey Industry Leadership Study 98

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts.

Strategy 83

Strategy Communications Marketing Social Media 83

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. e) Championing a customer-centric corporate culture.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

AUGUST 17, 2019

So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Dispelling 6 Myths PR Sometimes has about Content Marketing. Blogs, including independent and corporate blogs, can be credible. What is PR?

Study 61

Study Survey B2B Advertising 61

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Is it all one in the same now that marketing and PR are more interwoven? That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. Don’t stop with that awesome media placement!

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

DECEMBER 31, 2016

Salaries say a lot about how a business values communications. 3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 6) Survey says PR Best Positioned to Manage Corporate Social Media.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. PR Strategy: Paid Media Tactics for Earning Media.

B2B 87

B2B Media Survey Advertising 87

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. Priscilla Osorio.

Brand 100

Brand Branding Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

SEPTEMBER 11, 2018

Any effective communication program must begin with identifying the target audience. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. Earn word-of-mouth with guerrilla marketing.

Software 98

Software Comparison Measurement Content Marketing 98

Cision

FEBRUARY 22, 2016

The intention of this piece was to share with you the three most important words that you can use in your communications. In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. Don’t Write Like a (Corporate) Robot. Or the ten most important. Hit the hot buttons.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. The audience kills advertising. A comedy out of crisis communications.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. 1) Median PR salaries remain flat. Agency $88,000.

Survey 118

Survey Agency Report Corporate 118

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Cision calls their tool Impact and uses the same technology and partnerships that digital advertisers use to get the information.

Technology 170

Technology Publicity Software Pitching 170