Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For brands, however, it means a paradigm shift. Brands and advertisers have long relied on cookies to learn more about users’ location, interests, and buying behavior.

Privacy 124

Privacy Google Advertising Advertising 124

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Bonus: The founder and CEO, Gregory Galant, is one of the nicest human beings on the planet and has a heart for making the industry better. 3–Visual Storytelling. .”

Storytelling 230

Storytelling Technology Tools Infographics 230

PR 20/20

FEBRUARY 20, 2023

An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

FEBRUARY 1, 2024

The remainder of this post is a collection of cold email outreach templates broken down into specific industries for easy browsing. What does this mean for the [Industry] industry? As this [report/news] outlines, this will affect [industry] by [point from report or news.] Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

Publicity 66

Publicity Small Business Advertising Advertising 66

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. An example of a survey led digital PR campaign is one we did for a leading food and drink brand , Black Sheep, who champion quality cask ale. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 77

Creativity Study Survey Advertising 77

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. This explains why almost half (48.9 Social Media. Images via Pixabay: 1 , 2 , 3.

Trends 120

Trends Mobile Media Print 120

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more.

Infographics 101

Infographics Fashion Advertising Advertising 101

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. The designated day-to-day. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Deirdre Breakenridge

MARCH 23, 2016

Think about it in the context of where the industry is today. Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Earned (publications like The New York Times). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Solo PR Pro

OCTOBER 18, 2022

One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Your Free Book Bonus.

Case Study 100

Case Study Infographics Journalism Writing 100

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. According to the latest Nielsen “Global Trust in Advertising” Report , 83% of consumers trust the recommendations of friends and family above other means of advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Branding, Social Media, Marketing, PR & Professional Coach. Tech evangelist covering high-growth industries. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Generating interest, authority, and brand recognition are all the byproducts of a great press release but not the goal. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement.

Instagram 63

Instagram Marketing Viral Airlines 63

Cision

OCTOBER 26, 2016

Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. Cook’s refreshingly honest statement, “PR needs more balls,” highlighted what he believes needs to change in the PR industry in order for its professionals to keep their seat at the business table.

Conference 120

Conference Internal International Data 120

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

FEBRUARY 24, 2015

As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. There is no indication of which business functions are taking responsibility for the overall brand.

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page. This could be through search, like AdWords or social media advertising.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60